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Yonghwan Chang, Vicki Schull and Lisa A. Kihl

Attempts were made to explore the value of the multiple social identities approach in reducing the detrimental effects of stereotype threats in the context of spectator sports. A total of 150 females were recruited for a laboratory experiment. The following manipulations were implemented: (a) stereotype threat, (b) threat along with the implicit team identification activation, and (c) control. The results revealed that females in the threat condition showed a reduced level of psychological well-being; paradoxically, negative stereotypes positively influenced their self-esteem. The activation of implicit team identification alleviated the detrimental consequences of threat by inhibiting the spreading activation of harmful stereotypes regarding women in sports. The main theoretical frameworks of this study consisted of the process account of stereotype threat suggested in cognitive psychology. The authors attempted to offer a stronger understanding of the underlying mental processes of stereotype threat on women as well as an effective means to deal with its detrimental consequences.

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Jeffrey J. Martin

Grants play a major role in higher education, including kinesiology. However, critical commentaries on the role of external funds appear nonexistent in kinesiology. Therefore, the purpose of this paper is to outline the most common criticisms of grants to stimulate a conversation in kinesiology. First, I discuss benefits of grants. Second, I examine the role of grants in higher education. Third, I discuss how external funds are not required to contribute meaningful research. Fourth, I examine how a major reason for grants, to produce research publications, often goes unfullfilled. Fifth, I show how the development of grant applications (especially unsuccessful applications) is an inefficient expenditure of resources. Sixth, I discuss how pursuing grants can be detrimental to other important academy goals. Seventh, I examine how grants may negatively influence faculty and administrator morale and quality of life. Eighth, I report on some common criticisms of the grant review process and discuss some alternative reviewing systems. Finally, I end with a brief summary and some recommendations.

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Gashaw Abeza, Norm O’Reilly and Jessica R. Braunstein-Minkove

Relational perspectives have influenced marketing theory and practice over the past 40 years, with a volume of relationship marketing (RM) research accumulating over this time. In sport management specifically, a number of RM research articles have been published since the late 1990s. Although an influx has been seen, a review of said literature informs us that RM is a diverse field with no single best explanation, no clear domain and scope, and no universally accepted definition and that, most particularly, the literature is a melting pot of various concepts. This circumstance creates frustration and confusion among new researchers. Additionally, as strategic communication strategies rely on clear and consistent messaging, it is pivotal to holistically address the issue. Therefore, adopting an integrative literature review approach, this commentary revisits the RM scholarship to present, brings attention to the complex nature of the RM literature, and identifies a point of departure for researchers attempting to find a fitting “home” for their research.

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Kathryn I. Clark, Thomas J. Templin and Taylor J. Lundberg

The purpose of this paper was to provide insight into the development of an engaging, interactive, and successful class in scientific writing in the Movement Science program in the School of Kinesiology at the University of Michigan. This class is grounded in learning the art and science of scientific argumentation. In this paper, the authors provide an overview of the evolution of the class over the past decade and present elements of the class that have proven successful in the education of Movement Science students. The paper concludes with the recommendation that the American Kinesiology Association include a writing course such as the one described here in its recommendations for the undergraduate core curriculum in relation to those learning objectives tied to research proficiency.

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Elaine Chiao Ling Yang, Michelle Hayes, Jinyan Chen, Caroline Riot and Catheryn Khoo-Lattimore

Contemporary sport culture is characterized as highly masculinized, where female athletes are continually marginalized in traditional media. Despite evidence suggesting that media representation of athletes has a meaningful impact on social outcomes and participation rates of women and girls, little is known about gendered representations of athletes on social media and in the context of mega-sporting events. This paper examines the gendered representations of athletes on Twitter during the 2018 Commonwealth Games using framing theory. A total of 133,338 tweets were analyzed using sentiment and word-frequency analyses. Results indicate gender differences concerning athlete representation on Twitter, albeit marginal. In particular, the findings reveal that seemingly neutral words (e.g., “dedicated,” “talented,” and “hard working”) could carry gendered connotations. Recommendations are provided to guide stakeholders to advance a more inclusive sport culture through the strategic use of social media during mega-sporting events.

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Monica A.F. Lounsbery and Thomas L. McKenzie

This paper reviews the authors’ evolution as kinesiology scholars to a public health focus via their research on school physical activity (PA) and policy. The authors present key findings from their work, including their recent focus group discussion with 20 school leaders, to substantiate their perspectives about the role that the American Kinesiology Association could play in supporting public health goals and promoting school PA policy. The authors conclude the paper by appealing to American Kinesiology Association to clearly identify PA and its promotion as a central area of study in kinesiology, strengthen its ties to public health, and advocate for putting the “physical” back in the National Physical Education Standards.