Women remain underrepresented in the coaching domain across various levels of sport both in Canada and internationally. Despite the use of mentorship as a key strategy to support female coaches, little progress has been seen in achieving parity. At the same time, greater advances in gender equity have occurred in other non-sport sectors such as business, engineering, and medicine. The purpose of this study, therefore, was to learn from non-sport domains that have seen advances in gender equity to inform mentorship for women in coaching. A mixed-methods methodology was employed and consisted of distributing mentorship surveys to female coaches (n = 310) at various competitive levels, representing current (88%), former (12%), full-time (26%), part-time (74%), paid (54%), and unpaid (46%) coaching status. In addition, eight in-depth semi-structured interviews were also conducted with women in senior-level positions across various non-sport domains, including business (n = 1), media (n = 1), engineering (n = 2), higher education (n = 1), law (n = 1), and medicine (n = 2), regarding the role of mentorship in advancing women in their field. A descriptive and thematic analysis of the survey and interview data were conducted and findings are interpreted to suggest considerable variation in the characteristics of female coaches’ mentoring relationships, as well as the need to move beyond mentorship to sponsorship for advancing women in coaching. Recommendations for future research and advancing women in coaching are provided.
Jenessa Banwell, Gretchen Kerr and Ashley Stirling
Beth G. Clarkson, Elwyn Cox and Richard C. Thelwell
Historically, men have dominated the English football workplace; as a result, the number of women in coaching positions has been limited. The aim of the present study was to explore the lived experiences of women head coaches to identify the extent that gender influences the English football workplace. Semi-structured interviews (N = 12) were conducted with women head coaches operating at the (a) youth recreational, (b) talent development, and (c) elite levels of the English football pyramid. An inductive thematic analysis was performed which informed the development of composite vignettes, a form of creative nonfiction. Three vignettes were developed comprising women head coaches’ stories at each pyramid level. Findings from the thematic analysis identified themes of gender stereotyping, proving yourself, and confidence at the youth recreational level; work-life conflicts, limited career mobility, and marginalization at the talent development level; and tokenism, undercurrents of sexism, and apprehensions of future directives at the elite level. The vignette stories demonstrate that gender negatively influences coaches’ interactions and confidence early in their career in youth recreational football; gender bias is embedded within discriminatory organizational practices which limit career mobility for coaches working in talent development; and gender is used to hold elite level women coaches to higher scrutiny levels than male colleagues. Recommendations (e.g., [in]formal mentoring, male advocacy, recruitment transparency) are made to practitioners for a targeted occupational-focused approach regarding support, retention, and career progression of women head coaches in football.
Justine B. Allen and Colleen Reid
Research continues to demonstrate the underrepresentation of women coaches and that barriers outweigh support. The purpose of this practical article is to describe the process undertaken by a National Governing Body of Sport to deliver a learning and development program to support women hockey coaches in Scotland, the Women in Coaching program. Our aim is to share understanding about this example of good practice to provide insight and direction for change that can enhance the experiences and provisions of coach education and development for women coaches. First, we explain the use of scaffolding as a concept to capture the approach adopted in the program to bring together a range of learning situations (e.g., coach education, workshops, systematic observation of coaching practice, mentoring). We then describe and discuss the evidence gathered to inform program development (i.e., workforce analysis, interviews with coaches). Next the delivery of the program and assessment of its impact are discussed (i.e., pre-post self-perceptions, players’ perceptions, coaching behaviors, reflective survey). Finally we present best practices based on the lessons learned from our involvement with the program over the past six years.
Alixandra N. Krahn
The issue of too few females coaching in high-performance Canadian sport contexts is well documented. There is extensive research and programing dedicated to addressing this issue; however, the number of women in high-performance coaching positions within Canada continues to decline. Mentorship is a best practice to advance women into competitive sport coaching roles, and a more recent finding suggests that sponsorship may also be necessary. In this article Canadian national/federal sport policies were analyzed in an effort to better understand how these Canadian sport policies inform and impact the mentorship and/or sponsorship of women coaches. The analysis of four federal government sport policy documents—Actively Engaged, the Canadian Sport Policy, the Coaching Association of Canada’s and the Sport Information Resource Center’s Equity and Access Policy—revealed that none of these pertinent policy documents make explicit reference to mentorship and/or sponsorship programing with the intent to advance more women into high-performance sport coaching positions. As such, the major argument of this study is that the Canadian sport policy sector needs to create policy documents that practically inform programing geared towards nascent female sport coaches and that the voices of female coaches who have been impacted by Canadian sport policies and programing alike, need to be incorporated into these policies.
Matthew Katz, Bob Heere and E. Nicole Melton
The purpose of this study is to utilize egocentric network analysis to predict repurchase behaviors for college football season-ticket holders. Using a research approach grounded in network theory, we included the relational and behavioral characteristics of sport fans in a binomial regression model to predict renewal decisions among college football season-ticket holders. More specifically, we developed a model that incorporates the egocentric network variables, past behavior, and behavioral intentions to empirically test which consumer characteristics predict future behavior. Building on previous research emphasizing the role of socializing agents and social connections in sport fan consumption, through the use of egocentric network analysis, we examined the effects of social structure and social context on repurchasing decisions. Moreover, the present study is positioned within the larger discourse on season-ticket holders, as we aimed to add a network theory perspective to the existing research on season-ticket holder churn and renewal.
Steven Salaga, Scott Tainsky and Michael Mondello
The authors demonstrate that betting market outcomes are a statistically significant and economically relevant driver of local market television viewership in the National Basketball Association. Ratings are higher when the local market team covers the point spread and when point spread outcome uncertainty is increased. They further illustrate that point spread market outcomes have a larger relative impact on viewership in less-popular games and when the local market team is expected to perform poorly. This suggests wagering market access serves as insurance to the league and its franchises against reduced viewership in games that are less appealing to consumers. The results assess the degree to which wagering interest has driven past revenues as well as how the legalization of sports wagering may influence future revenues.
Lisa A. Kihl and Vicki Schull
The meaning and nature of athlete representation in sport governance is broad and goes beyond formalistic delegate models and voting rights accounts. This article explores the meaning and nature of representation in the context of intercollegiate sport governance. Interviews were conducted with intercollegiate athlete representatives and athlete representative administrative advisors to gain an understanding of how and why athlete representatives carried out their roles. Findings revealed that the meaning and motivations of athlete representation were based on the institutionalized deliberative democratic governance system. Representation meant standing and acting for the power of the athlete voice and having the capacity to generate the athlete voice into legislation and decision making. The performative role of representatives involved self-accountability, where they accepted responsibility to engage in a deliberative process of collective decision making. Implications for practice and future research on athlete representation in a deliberative democratic sport governance system are presented.
Sungho Cho, J. Lucy Lee, June Won and Jong Kwan (Jake) Lee
Under the federal trademark law, owners of famous sport trademarks may bring legal claims against unauthorized users of their marks under the infringement and dilution theory. Although the rationale of trademark infringement has been supported by various notions of consumer psychology and law and economics, the theory of dilution has been criticized for the lack of empirical support. This study investigated whether the junior use of major sport trademarks would have dilutive effects on the senior marks in financial terms. The study employed the contingent valuation method, a technique designed to estimate the economic values of nonpecuniary assets such as trademarks. A total of 140 subjects were exposed to dilutive information while they purchased sport brand merchandise. A series of pre- and posttests revealed that moderately famous sport trademarks suffered dilutive harm from junior use, whereas exceptionally famous marks were immune to the dilutive effects. Theoretical and practical implications were discussed.
Claudio M. Rocha
The purpose of this research was to describe temporal variations in Rio residents’ support for the 2016 Olympic Games and in the relationship between perceptions of legacies and support for the event. Drawing on social exchange theory, perceptions (expectations and evaluations) of tangible, intangible, and environmental legacies should affect support intentions. A longitudinal trend study was designed. Four multistage stratified random samples of Rio residents were surveyed in 2012 (n = 900), 2014 (n = 900), 2016 (n = 723), and 2018 (n = 550). Results showed that perceptions of legacies and support for Rio 2016 Olympic Games decreased progressively from 2012 to 2018. In the early stages of preparation (2012 and 2014), expectations of intangible and environmental legacies were predictors of support. In the year of the event and 2 years after the event, perceptions of tangible legacies were predictors of support. Longitudinal findings show that, to gain support, organizers promise unattainable legacies, which then lead to dwindling support, as they fail to deliver them. Findings suggest that organizers’ plans and actions of sport mega-events must change.
Scott Tainsky, Brian M. Mills, Zainab Hans and Kyunghee Lee
Investigation of minor league demand is scant relative to major leagues, particularly at the game level. This presents not only a contextual gap in the research, but also a conceptual one related to demand externalities. Minor League Baseball differs from major professional leagues in that gate revenue sharing is not a fixture in league policy, and talent investment decisions are made by the parent club. Nonetheless, it may be the case that a host club benefits from characteristics of its opponent. Econometric examination of over 31,000 minor league games across multiple leagues and seasons finds proximity to an opponent’s major league parent team increases attendance. Although the authors find evidence of increased demand for a top prospect from the home club, the presence of visiting top prospects is not associated with changes in attendance, prompting the question as to whether effective marketing efforts in this regard would increase home club revenues.