Fallon R. Mitchell, Sara Santarossa and Sarah J. Woodruff
The present study aimed to explore the interactions and influences that occurred on Twitter after Joey Julius’s (NCAA athlete, Penn State Football) and Mike Marjama’s (MLB player, Seattle Mariners) eating-disorder (ED) diagnoses were revealed. Corresponding with the publicizing of each athlete’s ED, all publicly tagged Twitter media using @joey_julius, Joey Julius, @MMarjama, and Mike Marjama were collected using Netlytic software and analyzed. Text analysis revealed that the conversation was supportive and focused on feelings and size. Social network analysis, based on 5 network properties, showed that Joey Julius invoked a larger conversation but that both athletes’ conversations were single sided. Athlete advocacy on social media should be further explored, as it may contribute to changing societal opinion regarding social issues such as EDs.
Beth A. Cianfrone, Jessica R. Braunstein-Minkove and Alyssa L. Tavormina
Sport executives concerned with maximizing ticket sales often explore different communication channels to reach potential consumers. Advertising and selling discounted tickets through daily deals (e.g., Groupon and Living Social) is an increasingly popular method, yet there is little research on the extent to which sport organizations are using daily deals. A mixed-method design was employed to examine sport organizations’ use of daily deals, including how sport daily deals are most commonly used and the rationale for their use. In Phase 1, a content analysis of Groupon and LivingSocial daily deals e-mailed over 31 days in 11 U.S. cities provided a framework for exploring the types, frequency, and characteristics of sport ticketing deals. In Phase 2, the perspectives of 7 sport-organization executives served as guiding metrics in developing a deeper understanding of daily-deal usage. Findings can inform sport marketers’ ticketing and promotional strategies and provide a basis for theoretical daily-deal application.
Brody J. Ruihley, Jason Simmons, Andrew C. Billings and Rich Calabrese
On the first Sunday of the National Football League’s 2016–17 season, a technical issue caused ESPN’s fantasy-football website and mobile application to fail. ESPN’s product failure is no small problem and represented a major organizational crisis; with 7.1 million unique users, ESPN represents the largest provider of a multi-billion-dollar fantasy-sport industry. This case study examined ESPN’s organizational communication strategy, as well as the stakeholder responses surrounding the failure of ESPN’s fantasy-football website and application on the most anticipated day of the fantasy-sport season. Using content analysis and partnering with a social media data insights company, the study examined social media messages from both the organizational and consumer side of this fantasy-sport product failure. Through ampling 1,542 social media messages from a population of 11,881 unique comments via Twitter, the reactive nature of ESPN’s messages and the direct responses from its consumers was ascertained.
Dustin A. Hahn, Matthew S. VanDyke and R. Glenn Cummins
Although scholars have examined numerous facets of broadcast sports, limited research has explored the use of statistics in these broadcasts. Reference to statistical summaries of athlete or team performance have long been a component of sport broadcasts, and for some viewers the rise of fantasy sport has led to even greater interest in quantitative measures of athlete or team performance. To examine the presence and nature of statistical references in sport broadcasts, this study examines National Football League telecasts over time to identify changes in the frequency, type, and presentation form of statistics. Findings revealed an emphasis on individual player statistics over team statistics, as well as an increase in on-screen graphics over time. The study also revealed a simultaneous decrease in statistical references relayed orally by broadcasters. These findings illustrate the importance of statistics as a storytelling tool, as well as reflecting technological innovations in sports broadcasting. In addition, they suggest a possible evolution in audience consumption habits and desires.
Amanda Kastrinos, Rachel Damiani and Debbie Treise
The 2016 Olympic Games in Rio de Janeiro, Brazil, thrust potential Olympians into the midst of the unprecedented outbreak of the Zika virus. Because parasocial interaction theory purports that athletes can have tremendous influence on fans’ attitudes and behavior, particularly in the context of public health, it is important to understand how media framed athletes’ response to their risk of contracting Zika at the Games and the possibility of a global epidemic. To understand how athletes’ safety concerns were portrayed by news outlets, the authors conducted a framing analysis of articles reporting on the intersection of the Olympics and Zika published in The New York Times, Los Angeles Times, Wall Street Journal, and Washington Post between January and November of 2016. This analysis revealed that media employed three main frames in their coverage of athletes: Athletes perceived the risk of Zika as small compared with potential Olympic glory, the decision to participate in the Games is an athletes’ personal choice between family and career, and athletes used Zika concerns as a convenient excuse to pull out of a troubled Games. The combination of these frames painted a contradictory portrait of athletes’ risk perception, both emphasizing and downplaying the threat of contracting the virus at the Games and an ensuing worldwide outbreak. These conflicting athlete narratives could have created uncertainty regarding the actual safety risk of the Zika virus and the Olympic Games for the fans who admire the athletes.
Joseph H. Moore
Much research has been conducted relating to uses-and-gratification theory and how audiences select their news medium and message. Research has examined how newspapers, television stations, and social media outlets such at Twitter present news. However, no research has examined from which medium the audience retains the most information. Through the lens of uses-and-gratification theory, this exploratory study used a 4 × 1 experimental design to fill this gap. A convenience sample of 285 students at a large Midwestern university was invited to participate. A total of 122 responded to the invitation (N = 122). While most reported getting the majority of their sports news via television, participants who were presented news in print scored significantly higher on a retention test than did their counterparts who consumed news via television or Twitter. Avid sports fans retained more information, and the presence of links and images in Twitter did have an impact on how much news was retained. Implications for further research are also discussed.