The purpose of the current study was to examine how two key characteristics of sports fan communities—relative size and homogeneity (behavioral similarity among fans)—influence potential fans’ perceptions and intentions to support the team. Study 1 showed that relative size and homogeneity created a two-way interaction effect on potential fans’ support intentions, such that the low-homogeneity fan community resulted in greater support intentions in the minority condition, whereas the high-homogeneity fan community resulted in greater support intentions in the majority condition. Study 2 revealed a boundary condition of this interaction effect: The interaction effect disappeared when potential fans had extremely low levels of involvement with watching the sport. Study 3 showed that potential fans’ perceptions regarding similarity to fans and social pressure mediated the effect of relative size on their support intentions.
Akira Asada, Yong Jae Ko and Wonseok (Eric) Jang
Jonathan Robertson, Ryan Storr, Andrew Bakos and Danny O’Brien
The aim of this article was to develop a theoretical framework to aid the current understanding of social change practice. Drawing on concepts from institutional theory, the authors proposed and applied a theoretical framework to investigate social change at the intersection of gender and sexuality inclusion in Australian cricket. Qualitative techniques (interviews and document analyses) were utilized to investigate the trajectory of lesbian inclusion in Australian cricket over time. Starting from the perspective that institutional arrangements can be exclusionary (or biased) toward certain groups in society, this research investigated how the actions of institutional entrepreneurs can create more inclusive institutional arrangements. Theoretical and practical implications for future research are discussed.
Marlene A. Dixon and Per G. Svensson
Sport for development and peace (SDP) agencies increasingly deal with complex institutional demands. In this article, the authors present an in-depth case study of how a nascent SDP organization created from within a local community in Kenya responded to institutional complexity through a series of pivotal moments that shaped the nature of the SDP agency. Throughout the formative stage in its life course, organizational leaders faced increased institutional complexity as they grappled with a series of incompatible prescriptions and demands from multiple institutional logics. The case organization—Highway of Hope—responded to this complexity through a process of organizational hybridity. Five pivotal decision points were identified and analyzed to explore how they shaped the organization over its early stages of existence. Our findings provide guidance for advancing our understanding of hybridity processes in SDP, both theoretically and practically.
Kyungyeol (Anthony) Kim, Kevin K. Byon and Paul M. Pedersen
The stress and coping theory posits that in the face of negative consumption situations, individuals experience a sequential process: primary appraisal, secondary appraisal, and behavioral outcomes. Drawing on the theory, the purpose of the study is to test (a) the mediating effects of coping strategies (i.e., secondary appraisal) between the severity of spectator dysfunctional behavior (SDB; i.e., primary appraisal) and revisit intention and (b) the moderating effects of self-construal (i.e., interdependence vs. independence). Across two studies, using a survey experiment (Study 1) and a repeated-measures survey experiment (Study 2), the findings indicate that coping strategies (i.e., active, expressive, and denial coping) significantly and uniquely mediated the relationship between the severity of SDB (high vs. low) and revisit intention. Furthermore, in responding to highly severe SDB, spectators with interdependent self-construal engaged more in active and expressive coping, and less in denial coping and revisit intention than those with independent self-construal. Overall, the present study highlights (a) the importance of coping strategies for a clearer understanding of the SDB–revisit intention relationship and (b) a boundary condition of self-construal for the influences of SDB on coping strategies and revisit intention.
Liz Wanless and Jeffrey L. Stinson
While managing the intercollegiate athletic development office is critical to contributions generation, the nearly 40 years of research modeling intercollegiate athletic fundraising emphasized limited factors external to this department. Both theoretical and statistical justification warrants a broader scope in contemporary factor identification. With a resource-based view as the theoretical foundation, a list of 43 variables both internal and external to the intercollegiate athletic development office was generated through an extensive literature review and semistructured interviews with athletic and nonathletic fundraising professionals. Based on the factors identified, random and fixed effects regression models were developed via test statistic model reduction across a 5-year panel (FY2011–FY2015). Ninety-three schools were included, representing 73% of the Football Bowl Subdivision (FBS) membership (85% of public FBS institutions). The results highlight the role of both internal and external factors in explaining intercollegiate athletic fundraising procurement.
Per G. Svensson and Richard Loat
The need for new and evidence-based solutions for mobilizing stakeholders and resources in sport for development and peace (SDP) is increasingly emphasized in a number of recent policy documents including the Kazan Action Plan and a set of publications by the Commonwealth Secretariat. This paper provides a response to these calls for the development of mechanisms and toolkits to support multistakeholder collaboration. We draw on our combined experiences in SDP research, practice, and funding to identify how multistakeholder initiatives in SDP can be better leveraged. Specifically, we discuss how Brown’s (2015) five elements of bridge-building for social transformation, namely, compelling and locally relevant goals; cross-boundary leadership systems; generative theories of change; systems enabling and protecting innovation; and investment in institutionalizing change, apply in the SDP domain. The practical framework we have outlined provides a common ground and starting point to build upon for generating improved synergies among a multitude of stakeholders.
John Charles Bradbury
This study examines the determinants of Major League Soccer team attendance during the league’s recent era of growth. The estimates indicated that regular-season on-field performance is positively associated with attendance, but the returns to success are diminishing. The estimates identified positive novelty effects for newer teams and soccer-specific stadiums, but not for stadium age. Income and attendance were positively correlated, which indicates that Major League Soccer matches are a normal good. The population size, Hispanic share of the population, presence of other major-league franchises, and number of designated players on a team did not appear to be strong determinants of seasonal attendance.
Per G. Svensson, Seungmin Kang and Jae-Pil Ha
The purpose of this study was to examine the influence of shared leadership and organizational capacity on organizational performance and innovative work behavior (IWB) in sport for development and peace. An electronic survey was distributed to 1,120 sport for development and peace practitioners. A total of 215 completed surveys were recorded for a response rate of 19.2%. Structural equation modeling revealed significant relationships between shared leadership and both organizational performance and IWB. In addition, shared leadership fully mediated the relationship between capacity and IWB, and partially mediated the relationship between capacity and organizational performance. Altogether, the results indicate that shared leadership and capacity combined to explain a significant proportion of variance in performance and IWB. The results provide empirical support for the significant role of shared leadership in sport for development and peace. In addition, the significant direct and indirect effects in the tested model highlight the value of examining both capacity and shared leadership.
Kirstin Hallmann, Anita Zehrer, Sheranne Fairley and Lea Rossi
This research uses social role theory to investigate gender differences in volunteers at the Special Olympics and interrelationships among motivations, commitment, and social capital. Volunteers at the 2014 National Summer Special Olympics in Germany were surveyed (n = 891). Multigroup structural equation modeling has revealed gender differences among motivations, commitment, and social capital. Volunteers primarily volunteered for personal growth. Further, motivations had a significant association with commitment and social capital. The impact of motivation on social capital was significantly mediated by commitment. Event organizers should market opportunities to volunteer by emphasizing opportunities for personal growth and appealing to specific values.
Matthew Katz, Thomas A. Baker III and Hui Du
In this brand community analysis, the authors utilized both the social identity approach and network theory to examine the multiple identities and patterns of interactions among members of an official soccer supporters club. Based on the Multiple In-Group Identity Framework and the brand community triad, the authors differentiated between team and supporter club identity to explore how each affects consumption behaviors. Furthermore, the authors explored the nature of fan relationships based on network principles of multiplexity and homophily as they relate to consumption and socializing ties among fan club members. They also explored the network structure of the brand community. Using both network theory and network methodologies, the authors examined how the multiple identities and many relationships within the brand community affect the consumption behaviors of fan club members. Theoretical and practical implications were considered as they relate to sport consumer behavior and sport marketing.