This research uses social role theory to investigate gender differences in volunteers at the Special Olympics and interrelationships among motivations, commitment, and social capital. Volunteers at the 2014 National Summer Special Olympics in Germany were surveyed (n = 891). Multigroup structural equation modeling has revealed gender differences among motivations, commitment, and social capital. Volunteers primarily volunteered for personal growth. Further, motivations had a significant association with commitment and social capital. The impact of motivation on social capital was significantly mediated by commitment. Event organizers should market opportunities to volunteer by emphasizing opportunities for personal growth and appealing to specific values.
Kirstin Hallmann, Anita Zehrer, Sheranne Fairley and Lea Rossi
Matthew Katz, Thomas A. Baker III and Hui Du
In this brand community analysis, the authors utilized both the social identity approach and network theory to examine the multiple identities and patterns of interactions among members of an official soccer supporters club. Based on the Multiple In-Group Identity Framework and the brand community triad, the authors differentiated between team and supporter club identity to explore how each affects consumption behaviors. Furthermore, the authors explored the nature of fan relationships based on network principles of multiplexity and homophily as they relate to consumption and socializing ties among fan club members. They also explored the network structure of the brand community. Using both network theory and network methodologies, the authors examined how the multiple identities and many relationships within the brand community affect the consumption behaviors of fan club members. Theoretical and practical implications were considered as they relate to sport consumer behavior and sport marketing.
Jens De Rycke, Veerle De Bosscher, Hiroaki Funahashi and Popi Sotiriadou
Many Nations are increasingly investing public money in elite sport on the belief that this will trigger a range of benefits for the population. However, there is lack of insight into how the population perceives elite sport’s impact on society. This study developed and tested a measurement scale assessing the publics’ beliefs of the positive and negative societal impacts that could potentially flow from elite sport. A sample of the Belgian population (N = 1,102) was surveyed. A 32-item scale was built using principal component and confirmatory factor analysis procedures for which the goodness-of-fit indices were excellent. Multivariate analysis revealed that the Belgian population perceived elite sport to have mostly positive societal impacts. The study findings can serve researchers wanting to measure the perceived potential positive and negative societal impacts of elite sport.
Akira Asada and Yong Jae Ko
Sport socialization research has revealed that a community is one of the most influential socializing agents. However, little is known about which aspects of a community promote sport socialization and how it occurs. In the current research, we identified and conceptualized two key factors characterizing sports teams’ fan communities, relative size and entitativity, and discussed how these factors influence sport socialization and its outcomes. First, we developed the model of community influence on sport socialization to depict the effects of relative size and entitativity on people’s perceptions and behaviors at the initial stage of their sport socialization. Second, we proposed the model of community influence on the outcomes of sport socialization, which explains how relative size and entitativity contribute to the outcomes of sport socialization.
Sophie Knights, Emma Sherry, Mandy Ruddock-Hudson and Paul O’Halloran
The purpose of this research was to explore the experience of transition and life after sport in a group of retired professional athletes. A total of 45 retired athletes from three national football leagues took part in semistructured interviews. Two overarching themes emerged from the data analysis: (a) preparing for transition and planning for retirement and (b) supportive environment. For athletes in this study, four main factors were identified as critical to promoting a positive transition. The nature of the transition also directly affected athletes’ experience of retirement from sport and, thus, their experience of flourishing in life after sport. The majority of participants in this study indicated that they lacked support from their sporting club and governing bodies both during their transition and in retirement. Planning for retirement and preparing for the future positively affected their ability to flourish in retirement. Recommendations for sport managers and athlete support services are provided.
Bob Heere, Henry Wear, Adam Jones, Tim Breitbarth, Xiaoyan Xing, Juan Luis Paramio Salcines, Masayuki Yoshida and Inge Derom
The purpose of this study is to examine how effective the international promotion of a sport event is on changing the destination image prior to the event if the sport event lacks global popularity. The authors conducted a quasi-experimental posttest research design, in which they used promotional information of a Tour de France stage to manipulate the destination image nonvisitors (N = 3,505) from nine different nations have of the hosting city, 5 months prior to the actual event. Results show that treating the international market as a homogeneous entity might be deceptive, as the effect of the event was different from nation to nation, pending on the popularity of the event or sport in the specific nation, and whether the nation itself offered similar events.
Landy Di Lu and Kathryn L. Heinze
Multilevel examinations of sport policy institutionalization are scarce in sport management scholarship. As sport policies diffuse across geographic boundaries, there is often variation in the timing of adoption. In this study, the authors used event history analysis to examine the effect of institutional factors, within and between states, on the speed of youth sport concussion legislation adoption. Our quantitative analyses show that a series of intrastate factors—state norms, disruptive events, and local advocacy—had a significant influence on the timing of state policy adoption, but interstate social networks did not. Supporting qualitative data provide additional insight about the relationship between disruptive events and local advocacy in the adoption of concussion legislation. This study contributes to a better understanding of institutional factors in the diffusion of sport policy across geographic boundaries and offers an approach for future research examining variation in sport policy or practice adoption.