The purpose of this study is to examine how effective the international promotion of a sport event is on changing the destination image prior to the event if the sport event lacks global popularity. The authors conducted a quasi-experimental posttest research design, in which they used promotional information of a Tour de France stage to manipulate the destination image nonvisitors (N = 3,505) from nine different nations have of the hosting city, 5 months prior to the actual event. Results show that treating the international market as a homogeneous entity might be deceptive, as the effect of the event was different from nation to nation, pending on the popularity of the event or sport in the specific nation, and whether the nation itself offered similar events.
Bob Heere, Henry Wear, Adam Jones, Tim Breitbarth, Xiaoyan Xing, Juan Luis Paramio Salcines, Masayuki Yoshida and Inge Derom
Landy Di Lu and Kathryn L. Heinze
Multilevel examinations of sport policy institutionalization are scarce in sport management scholarship. As sport policies diffuse across geographic boundaries, there is often variation in the timing of adoption. In this study, the authors used event history analysis to examine the effect of institutional factors, within and between states, on the speed of youth sport concussion legislation adoption. Our quantitative analyses show that a series of intrastate factors—state norms, disruptive events, and local advocacy—had a significant influence on the timing of state policy adoption, but interstate social networks did not. Supporting qualitative data provide additional insight about the relationship between disruptive events and local advocacy in the adoption of concussion legislation. This study contributes to a better understanding of institutional factors in the diffusion of sport policy across geographic boundaries and offers an approach for future research examining variation in sport policy or practice adoption.
Matthew Zimmerman and Lauren Burch
Travis R. Bell
Mark E. Moore
Jeffrey W. Kassing and Pratik Nyaupane
This work explores the phenomenon of soccer pilgrimage (i.e., international travel by U.S.-based supporters to matches and stadia in Europe). A purposive sample of 67 pilgrims who supported a variety of clubs participated. Respondents completed a survey questionnaire designed to inquire about their experience, including why they undertook pilgrimages, how they felt about them, their reaction to having completed pilgrimages, and how they described the experience to others when asked about it. A constant comparative analysis revealed that respondents socially constructed the social atmosphere, the sacred nature, and the authenticating capacity of soccer pilgrimages. Overall, soccer pilgrimage represents a form of secular pilgrimage defined by sociality, sacrality, and liminality.
Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas
This study aimed to analyze the way Twitter is used by international sport federations (ISFs) to interact and engage with their followers. A content analysis of 5,389 online messages tweeted by FIFA (Fédération Internationale de Football Association) using NVivo qualitative data-analysis software was conducted between August 2014 and January 2015. Results suggest that FIFA does not use Twitter to its full potential, mainly sharing 1-way information rather than engaging to a greater level with its followers. The research highlights the importance of effectively using Twitter as a potential powerful communication tool for ISFs, which are understood as meta-organizations whose members are organizations themselves. Communicating about social development and engaging followers, including their affiliated national sport associations, could potentially increase ISFs’ reputation and build trust among followers and stakeholders.