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Ashley M. Duguay, Amber M. Shipherd, Carrie LeCrom, and Chad Goebert

In line with trends in sport management education that have encouraged a transition from traditional forms of passive and depersonalized learning to active and motivated learning, this essay draws on theoretical and applied insight to provide sport management educators with actionable information related to gamification. In educational contexts, gamification involves using game elements such as narratives, teams, and badges in the classroom as a way to support students’ intrinsic motivation and basic psychological needs (i.e., autonomy, competence, relatedness). This essay presents a case for gamification as a high-impact pedagogical approach that can help sport management educators replicate the global, complicated, and dynamic nature of the sport industry, thus creating more authentic, engaging, and influential experiences for students. Accordingly, this essay outlines gamification in education, discusses game elements and design, and provides a thorough description of a gamified sport psychology course. It concludes with future considerations and key takeaways for sport management educators.

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Jonathan A. Jensen, Lane Wakefield, and Brian Walkup

Numerous studies have investigated the influence of sponsors on the sport organizations with whom they partner. However, rather than simply assessing the impact of a new, incremental sponsor, which should result in a net positive for the sponsored organization, we quantify and isolate the effect of resources provided upon the switch of one sponsor to another. Furthermore, the resource-based view of the firm is utilized as a theoretical lens to understand the effects of these resources on demand, the ability to recruit human capital, and organizational performance. In Study 1, we analyze 15 years of data from 98 sponsorship agreements, finding that switches provide additional resources, but do not positively impact demand, recruiting, or performance, even in subsequent years. In Study 2, we find that the financial commitment necessary to acquire a sponsorship from a competitor does not result in a corresponding increase in shareholder value for the sponsoring firm.

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Pamela Wicker, Katie E. Misener, Lisa A. Kihl, and Graham Cuskelly

This study develops and tests a measure for perceived vulnerability to occupational fraud and examines the relationship between organizational capacity and perceived vulnerability to fraud in community sport organizations. Drawing on the opportunity dimension of fraud triangle theory and the concept of organizational capacity, the study identifies a number of risk and protection factors for vulnerability to fraud. Board members of community sport organizations in Australia, Germany, and North America were surveyed (n = 1,256). The results offer a reliable and valid scale assessing vulnerability to fraud in community sport organizations consisting of procedural and financial dimensions. The regression analyses indicate a set of risk factors for vulnerability to fraud, including the presence of paid staff, high annual and unbalanced budgets, and owning sport facilities. Protection factors include strategic planning, relationships with other institutions, and trust within the board. This knowledge can be used to design antifraud education and training resources.

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Changwook Kim, Jinwon Kim, Jeoung Hak Lee, and Yuhei Inoue

This study aims to empirically investigate how sport media consumption influences the relationships among the spatially explicit risks of COVID-19, resilience, and positive and negative affect, considering social class. To achieve this, we employed an integrated approach using spatial and aspatial analyses. The findings indicated that the negative effects of the spatially explicit risks of COVID-19 on resilience are mitigated by sport media consumption. In turn, an increased level of resilience enhances positive affect and reduces negative affect. Moreover, consumers in the upper class showed a more pronounced resilience process through sport media consumption than those in the lower class. This study contributes to the knowledge regarding the sport−resilience association by identifying the moderating effect of sport media consumption within social classes and addressing the spatially explicit risks of COVID-19. The present findings provide a basis for sport-based resilience strategies in times of adversity.

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Sarah M. Brown, Natasha T. Brison, Gregg Bennett, and Katie M. Brown

U.S. professional athletes increasingly have engaged in athlete activism. Such actions have elicited a wide range of responses from sport fans, calling into question whether an athlete’s activism can impact their brand image. This research explored whether attitudes toward athlete activism, activism message, activism communication style, or fan identification level affect an activist athlete’s brand image. This research utilized a 2 × 2 experimental design of activism type (safe vs. risky) and activism effort (high vs. low). A focus group determined both activism effort and activism type. Activism type did not significantly affect fans’ perception of athlete brand image, but perceived athlete attractiveness decreased when the athlete engaged in risky activism. Individuals’ attitudes toward athlete activism significantly influenced their perception of an activist athlete’s brand image. This paper fulfills an identified need to understand the effects of athlete activism on the athlete’s own brand.

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Yannick Kluch, Elizabeth A. Taylor, Raquel Wright-Mair, and Dakota Boring

Drawing from Strayhorn’s model of educational sense of belonging and Vaccaro and Newman’s model of belonging for privileged and minoritized students, this study utilized a mixed-method approach to examine to what extent students from minoritized groups feel like they belong in the sport management classroom. Significant differences in sense of belonging were found based on visible identities such as gender or race. In addition, our qualitative data revealed five higher-order themes that positively or negatively impacted students’ sense of belonging across identity groups: (a) representation, (b) community, (c) support, (d) accomplishments, and (e) academic and professional experience. Limitations, implications, and directions for future research are discussed.

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Andre M. Andrijiw and F. Michelle Richardson

With few exceptions, researchers have seldom explored the experiences of any female sport fan who may be identified as a member of a racial minority. Given related calls for further research, an examination into the lived experiences of ice hockey fans who identify as Black and female was undertaken. Interviews with 18 such fans revealed that the sport and its fandom were akin to ‘White spaces’: therein, participants were keenly aware of their minoritized place; subject to racial and gender stereotyping and discrimination; and prone to experiencing exclusion and trepidation. Conversely, interactions with the Black Girl Hockey Club, an organization devoted to making ice hockey more diverse and accessible, provoked feelings of belongingness and validation; and afforded a means through which interviewees could deepen their engagement with the sport. The research participants’ lived experiences ultimately point to the need for organizations and managers to construct more inclusive spaces.

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Ricardo Cayolla

The sport industry has an enormous influence on today’s society, and the various media platforms and stakeholders have a considerable share of that influence. Sport communication has an essential part in that impact. The strong identification consumers create and develop with sports brands has a huge meaning in their lives. In the sphere of consumer neuroscience, there are few studies on the sport industry. This commentary launches possible research ideas, namely about the importance of brand strength in consumers’ minds, as well as the true impact that consumer identification (i.e., fan identity) has on the sport industry.

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Joshua R. Jackson, Emily J. Dirks, and Andrew C. Billings

Michael Phelps was one of the first athletes to openly struggle with attention-deficit/hyperactivity disorder, anxiety, and depression while still competing. During his career, his perceived identity was tied to his status as an athlete. In retirement, his identity shifted to that of a mental health advocate. This study examines the word choice of newspaper articles on the topic of Phelps and mental health using both social identity and framing theories. Mentions of suicide and seeking help, along with the descriptions of specific types of mental illness and perceived identity assigned to Phelps, were compared between two time periods. Results showed that during Phelps’s career, articles were much more likely to discuss his attention-deficit/hyperactivity disorder diagnosis and not as likely to discuss suicide, seeking help, and depression. After his retirement, articles were more likely to identify Phelps as an advocate and less likely to focus on him as a celebrity.

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W. James (Jim) Weese

What makes an effective university instructor? Are there transferable practices and strategies that relate to success in the classroom? The recipient of the 2022 North American Society for Sport Management Distinguished Sport Management Educator Award reflects on his 38-year career and concludes that teaching has been his most rewarding activity. Like him, colleagues typically have little preparation for the role, so they often rely on exceptional role models and influential mentors. He reflects on the impact that significant role models and mentors had on his development and teaching practices. He shares insights, experiences, and teaching strategies that sport management colleagues may wish to adopt to heighten their efficacy and impact with their students.