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Todd, S., Magnusen, M., Lachowetz, T., & Jones, A. (2016). Knowing Your Fans: A Case Study of Survey Research in a Collegiate Ticket Office, Case Studies in Sport Management, 5(1), 95-97. Retrieved Dec 9, 2019, from https://journals.humankinetics.com/view/journals/cssm/5/1/article-p95.xml