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Maderer, D., Parganas, P., & Anagnostopoulos, C. (2018). Brand-Image Communication Through Social Media: The Case of European Professional Football Clubs, International Journal of Sport Communication, 11(3), 319-338. Retrieved Jan 20, 2020, from https://journals.humankinetics.com/view/journals/ijsc/11/3/article-p319.xml