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Popp, B., Horbel, C., & Germelmann, C. (2018). Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors: Insights From Two Prototypical Communities, International Journal of Sport Communication, 11(3), 339-368. Retrieved Dec 10, 2019, from https://journals.humankinetics.com/view/journals/ijsc/11/3/article-p339.xml