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Sanderson, J., Stokowski, S., & Taylor, E. (n.d. ). #Trending in the Right Direction: A Case Study Analyzing Temple Football’s #SpringBall18 Campaign, International Journal of Sport Communication, 12(1), 104-127. Retrieved Apr 8, 2020, from https://journals.humankinetics.com/view/journals/ijsc/12/1/article-p104.xml