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McCarville, R. E., Flood, C. M., & Froats, T. A. (1998). The Effectiveness of Selected Promotions on Spectators' Assessments of a Nonprofit Sporting Event Sponsor, Journal of Sport Management, 12(1), 51-62. Retrieved Apr 10, 2020, from https://journals.humankinetics.com/view/journals/jsm/12/1/article-p51.xml