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Heinze, K. L., Soderstrom, S., & Zdroik, J. (2014). Toward Strategic and Authentic Corporate Social Responsibility in Professional Sport: A Case Study of the Detroit Lions, Journal of Sport Management, 28(6), 672-686. Retrieved Oct 21, 2019, from https://journals.humankinetics.com/view/journals/jsm/28/6/article-p672.xml