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Burk, V., Grimmer, C. G., & Pawlowski, T. (2016). “Same, Same—but Different!” On Consumers’ Use of Corporate PR Media in Sports, Journal of Sport Management, 30(4), 353-368. Retrieved Oct 21, 2019, from https://journals.humankinetics.com/view/journals/jsm/30/4/article-p353.xml