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Chang, Y. (2018). Exploring the Patterns of Dual Attitude Changes in the Context of Athlete Endorsement: The Interplay of Fit, Evaluative Conditioning, and Introspection Focus, Journal of Sport Management, 32(5), 413-425. Retrieved Jan 18, 2020, from https://journals.humankinetics.com/view/journals/jsm/32/5/article-p413.xml