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Cho, S., Lee, J., Won, J., & Lee, J. (2019). Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method, Journal of Sport Management, , 1-12. Retrieved Nov 14, 2019, from https://journals.humankinetics.com/view/journals/jsm/aop/article-10.1123-jsm.2019-0174.xml