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Kunkel, T., Biscaia, R., Arai, A., & Agyemang, K. (2019). The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes, Journal of Sport Management, , 1-16. Retrieved Nov 20, 2019, from https://journals.humankinetics.com/view/journals/jsm/aop/article-10.1123-jsm.2019-0222.xml