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Frederick L. Battenfield

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Wayne L. Black, Ezinne Ofoegbu, and Sayvon L. Foster

This study examined the way college football players used social media to resist, highlight, and address inequity in college football. Employing a critical discourse analysis guided by poststructuralism as a theoretical framework, three public statements were analyzed to explore how the language used in the statements resisted multiple discourses that shape college football players’ experiences. The ways that college football players used discourse to mobilize as activists and exert control over their college athlete experience were considered. These findings highlight three consistent themes and expand research on college athlete activism through social media and language analysis.

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Matthew R. Hodler and Maureen Smith

Each Olympics, the American swimming team is comprised of swimmers from universities and club teams from across the country. California has produced elite swimmers since the first Olympics where US swimmers won a medal (1904), and its clubs and teams developed into national and international swimming powers in the post-World War II rejuvenation of the Olympics. This article investigates the ways the California Age Group swimming program shaped the American swimming culture as it rose to prominence in global competitions in the 1950s and 1960s, identifying the aquatic enterprise as an early iteration of youth sport as a serious, commercialized, and commodified pastime. Additionally, we explore how California Age Group swimming served as a site for young girls (and boys) to be a part of the American nationalist project in the post-war pre-Title IX era, an era when there were otherwise few sporting opportunities for girls.

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Heath McDonald, Rui Biscaia, Masayuki Yoshida, Jodie Conduit, and Jason P. Doyle

Customer engagement (CE) is an emerging perspective that provides a holistic view of the ways in which customers’ interactive experiences with organizations create value for both the parties. Central to this, is the need to develop an understanding of why a customer would choose to invest their resources (cognitive, emotional, and behavioral) with an organization, to be able to better facilitate this engagement and properly value the outcomes from it. Sport, with its inherently strong interactions for both participants and fans, would seem an ideal setting to study CE. To date, however, the CE work in sport domains has largely followed established paths. Given CE’s potential to unify many disparate areas of sport research, this paper presents a comprehensive review of the CE work to date and highlights several ways sport can leverage and advance this work through both academic research and management practice.

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Katie E. Misener, Kathy Babiak, Gareth Jones, and Iain Lindsey

The study of interorganizational relationships in amateur sport has developed significantly over the past 30 years alongside rising expectations for multisector integration between sport organizations and other partners. This stems from sport organizations seeking innovative ways to achieve their mission and neoliberal government policies adding institutional pressure for interorganizational cooperation. This review paper discusses the wider cultural and political forces that shape the drive for legitimacy through partnerships across sector boundaries and outlines the theoretical influences on interorganizational relationship research in amateur sport between economic and behavioral paradigms. In addition to considering how prevailing frameworks and findings inform the current body of knowledge in sport management, we critically reflect on implicit assumptions underpinning this work given that partnerships now saturate the discourse of sport management policy and practice. Our review questions whether reality lines up with our “great expectations,” and explores what limitations and opportunities remain for future interorganizational relationships research in amateur sport.

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Janet S. Fink, Jeffrey D. James, and Scott Tainsky

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Adam Ehsan Ali

On April 6, 2018, the Humboldt Broncos junior hockey team was traveling to a playoff game on a rural highway when their bus collided with a semitrailer truck, killing 16 people. The crash led to an unparalleled, nation-wide outpouring of mourning. The legacy of the crash has been sustained by media outlets such as The Sports Network, who released a documentary on the crash, 29 Forever. Through an affective reading of 29 Forever, this paper explores the processes by which the Humboldt bus crash came to be known and felt as a national tragedy, how the crash fits within larger practices of Canadian nation-making, and the role that hockey, emotion, and feelings play in these processes.