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Cleo Schyvinck, Kathy Babiak, Bram Constandt, and Annick Willem

Despite the widespread growth of corporate social responsibility (CSR) initiatives in sport, the majority of professional sport teams still manage social engagement in an opportunistic manner. Tactical attempts toward CSR management can provide discrete and short-term benefits, but lack the ability to create lasting social and economic impacts. This study uses an entrepreneurship perspective to study CSR management in sport. More specifically, it builds on the concept of corporate social entrepreneurship (CSE) to study the transition toward more strategic CSR approaches. Through an in-depth study of a single professional soccer case in Belgium, the drivers of CSE and their relation to strategic CSR development and implementation were explored. The findings indicate the importance of having an intrapreneur, an enabling organization, and, to some extent, stakeholder alliances. Challenges, however, arise at the level of organizational culture and aiming for shared value creation.

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Rob Ammon, Kathy Babiak, Dick Irwin, and Daniel F. Mahony

Edited by Lucie Thibault

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Kathy Babiak, Jennifer Bruening, Jeremy Jordan, and Sonja Lilienthal

Edited by Carol A. Barr

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Kathy Babiak, Robert Baker, Jennifer Bruening, Matthew Juravich, and Lisa Kihl

Edited by Jeremy S. Jordan

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Kathy Babiak, Robert Baker, Jennifer Bruening, Matthew Juravich, Lisa Kihl, and Marissa Stevenson

Edited by Jeremy S. Jordan

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Kathy Babiak, Jennifer Bruening, Jeremy Jordan, and Sonja Lilienthal

Edited by Carol A. Barr

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Kathy Babiak, Jennifer Bruening, Jeremy Jordan, and Sonja Lilienthal

Edited by Carol A. Barr

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Seung Pil Lee, T. Bettina Cornwell, and Kathy Babiak

The objective of this study is to develop an instrument to measure the social impact of sport. While there is a rich literature suggesting and measuring the ways in which sport contributes to society, no broad, encompassing scale has been developed. A measure of this type is useful if sport initiatives are to gain social, political and financial support, especially in the form of corporate sponsorship. The proposed “Social Impact of Sport Scale” includes the dimensions of social capital, collective identities, health literacy, well-being and human capital. In addition to development of a detailed 75 item composite scale stemming largely from past measurement, a shorter set of global measures is also examined. A convenience sample of university students is used in scale development as well as a partial test of the scale in context. Results find support for the detailed scale and for the short global measure instrument. In addition, the partial test of the scale in a context of sport experience relevant to students is reported. The value of the scale in use and areas of future research are discussed.

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Rob Ammon, Kathy Babiak, Lisa A. Kihl, and Daniel P. Mahony

Edited by Lucie Thibault