The scholarship on the economics of individual sports is scant relative to that of team sports. This study advances sport management scholarship, particularly sport economics, by using consumer-theory modeling to estimate Ultimate Fighting Championship (UFC) pay-per-view purchases. Our generalized linear models show fan preferences for certain weight classes, star fighters, outcome uncertainty and comain event quality factors as well as scheduling preferences for holiday weekends. The popular notion that The Ultimate Fighter reality series served as the impetus for the UFC’s growth is supported in part. The study concludes by showing how the modeling results impact firm revenue generation via fight card characteristics.
Scott Tainsky, Steven Salaga, and Carla Almeida Santos
Timothy D. DeSchriver, Timothy Webb, Scott Tainsky, and Adrian Simion
The impact of sporting events on local economies has been a focus of academic research for many years. Sporting events create externalities within the local economies in the form of spillover effects. This study investigates the role of Southeastern Conference collegiate football games on local hotel demand from 2003 to 2017. Fixed effects models are used to expand upon previous research by incorporating six data sources to analyze the impact of team, game, hotel, and market characteristics on hotel performance. Results indicate that the demand for hotels varies greatly according to team and opponent quality. A number of sport marketing, sport economics, hospitality, and tourism management implications are discussed for universities and industry in their communities regarding scheduling and the potential for revenue growth.