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Earle F. Zeigler

The author argues that present conditions justify an analysis of sport management, broadly interpreted, from the standpoint of its historical background, its present status, and its possible future. Three reasons are given: A new North American Society for Sport Management has just been established; serious criticism has been leveled at both professional sport and so-called educational sport; and management theory and practice has become an increasingly complex subject. Several questions are considered: What has been the historical background of sport management? What is its present status? What plan should be followed for the finest sort of progress in the years ahead? And what may be reasonably concluded from this analysis? The author concludes that (a) the field still has an opportunity to relate significantly to the developing social science of management but time is running short; (b) the vast enterprise that is sport must relate more effectively to the urgent need for qualified managers; (c) the new North American Society for Sport Management can make a significant contribution to this development; and (d) such development should be carried out in full cooperation with the National Association for Sport and Physical Education within the AAHPERD and the Canadian Association for Health, Physical Education, and Recreation.

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Earle F. Zeigler

Explanatory Note: Beginning his term of office, President David Matthews appointed an ad hoc committee to work toward development of a code of professional ethics for the Society. (The Society may eventually wish to make this a standing committee.) Professor Earle Zeigler (Univ. of Western Ontario) was appointed chairperson, and Professors Joy DeSensi (Univ. of Tennessee) and Pat Galasso (Univ. of Windsor) were appointed to this committee as well. This is intended to be a 2-year project, and the present report is considered a draft statement (progress report) to be examined by the Executive Committee in the fall of 1988. This draft report, if tentatively approved, would then be made available to all members through our regular publications in adequate time for foil reaction including recommendations and suggestions for change. The ad hoc Ethics Committee would consider all responses and issue a final report in 1990 for consideration by the Executive Committee and, we hope, subsequent ratification by the membership at its annual business meeting.

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Earle F. Zeigler

Today sport and all other social institutions (e.g., religion, politics, finance) are confronted with the need to demonstrate that they are worthwhile and responsible. Sport managers should understand what sport’s status is and how and why such standing occurred. Difficult decisions, often ethical in nature, will have to be made as members of the sport management societies worldwide strive to continue developing this profession and discipline. These professionals need to decide to what extent they wish to live up to the broad ideals of the programs being promoted by public, semipublic, and private agencies for people of all types and ages. Those involved with professional preparation and scholarly endeavor urgently need a theory and a disciplinary model for administrative or managerial leadership of sport on a gradually improving, sound academic basis. Practitioners need an online service that provides them with scholarly applied findings as they seek to serve in the behaviorally oriented environment of today’s world.