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Using a Case Study Competition as an Intense Learning Experience in Sport Management

James E. Johnson, Lawrence W. Judge, and Elizabeth Wanless

Incorporating a national competition with the traditional case teaching method offers a unique and intense learning experience beyond what can be achieved in a typical classroom format. This paper discusses a graduate Sport Administration experience from preparation to presentation for students and faculty in the case study competition annually sponsored by the College Sport Research Institute (CSRI). Included is a thorough review of the case method highlighting what to expect from adopting this alternative teaching technique. The role of the faculty advisor is explained from both a theoretical and functional perspective with particular attention given to advising in a competition format. Student learning experiences were assessed using open-ended survey questions designed to encourage student reflection. Although students reported an immense time commitment, they were overwhelmingly satisfied with their competition experience that included in-depth learning, essential skill building, and real-world application.

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Ticket and Sponsorship Sales: Student Perceptions of Learning Through Revenue Generation Projects

Elizabeth A. Wanless, Ryan M. Brewer, James E. Johnson, and Lawrence W. Judge

To prepare students for employment in sport, many sport management programs involve students in revenue generation activities, such as ticket or sponsorship sales. Literature evaluating student perceptions of this specific type of experiential learning remains sparse. This constructivist qualitative study evaluated student perceptions of learning from two courses containing experiential revenue generation projects. Data were gathered via structured-question electronic survey. Fifty-one of 60 students participated. Results generally supported previous research conclusions; conducting experiential learning projects increases skill and professional development and offers a realistic career preview but demands significant time commitment. Important contradictions, however, were present in comparison with past literature. The unique nature of sales-based projects involving students in ticket sales and sponsorship sales served as a platform for students to develop critically important interpersonal skills. This benefit was not identified in studies evaluating experiential learning opportunities that did not contain a sales-based component.

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Enhancing the Fan Experience at Live Sporting Events: The Case of Stadium Wi-Fi

Nadège Levallet, Norm O’Reilly, Elizabeth Wanless, Michael Naraine, Ethan Alkon, and Wade Longmire

While live sport event attendance remains a pervasive and progressing issue for university athletic programs, athletic directors should consider strategies to boost perceptions of stadium innovativeness. Professional sport leagues have pursued the adoption of Wi-Fi capabilities much more aggressively than their collegiate sport counterparts. This case introduces the Wi-Fi adoption issue for collegiate sport including a conversation surrounding the foundational technical aspects of Wi-Fi and cellular data for sport venues, the current status of Wi-Fi for collegiate athletics in comparison with professional leagues, and the benefits and drawbacks of Wi-Fi adoption. Case participants are asked to evaluate the merits of Wi-Fi adoption for a “Power Five” institution from the position of the athletic director. Participants will address adopting functional technology for the rise in college esports, Wi-Fi inclusion for indoor and outdoor venues, and comparative analyses among connected and disconnected stadiums.