Search Results

You are looking at 1 - 1 of 1 items for :

  • Author: Hunter Fujak x
  • International Journal of Sport Communication x
  • Refine by Access: All Content x
Clear All Modify Search
Restricted access

Evaluating Broadcast Strategy: The Case of Australian Football

Hunter Fujak and Stephen Frawley

The central aim of this study was to evaluate the broadcast strategies of Australia’s 2 leading commercial sports leagues, the Australian Football League and the National Rugby League. Specifically, the research focused on assessing the degree of exclusivity and geographic reach embedded in each broadcast agreement. In doing so, the research considered the impact of strategy in providing value to the broadcasters and teams, as well as utility to fans of each league, within Noll’s framework of broadcasting principles.