Utilizing a social worlds perspective, the study examined active-sport-event travel career progression in the sport of cycling. Event travel careers are considered potentially lifelong patterns of travel to participate in events that evolve through stages with distinct behaviors and motivations. Quantitative methods were used to test tenets of an inductively derived model of the active-sport-event travel career for cyclists. An international sample of cyclists were surveyed online; N = 1,452 responded. Using general linear modeling, the results depicted an escalation in motivation related to intellectual, social, mastery competence, giving back, and competition against others with career progression. However, while travel behavior related to preferred events characteristics changed with career progression, preferred characteristics related to destinations and travel style remained relatively stagnant. Implications for destination and event management are discussed.
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Exploring the Trajectory of Active-Sport-Event Travel Careers: A Social Worlds Perspective
Richard J. Buning and Heather J. Gibson
The Evolution of Active-Sport-Event Travel Careers
Richard J. Buning and Heather Gibson
Using the event-travel-career concept, this study examined the trajectory of active-sport-event travel careers through stages of development and the corresponding factors and dimensions perceived to influence career progression in the sport of cycling. In-depth semistructured interviews were conducted with 12 amateur cyclists engaged in lifestyles geared toward active event travel. A grounded theory approach revealed that active event travel careers evolve through a complex progression of 9 core themes and related subthemes. The core themes included the first event, starting out, motivation, temporal, travel style, destination criteria, event types, spatial, and later in life. On the basis of these findings, a 6-stage active-sport-event travel career model is proposed consisting of initiation, introduction, expansion, peak threshold, maintenance, and maturity. From this model, theoretical contributions, suggestions for future research, and practical implications for sport tourism and event management are discussed.
Running Through Travel Career Progression: Social Worlds and Active Sport Tourism
Thomas J. Aicher, Richard J. Buning, and Brianna L. Newland
Using social worlds as a framework, the purpose of this study was to determine the relationships between event travel career progression with travel behavior and related intentions. As such, this study has depicted the evolving behaviors and preferences of active sport tourists in an effort to improve the localized impact of events. Using previous research on social worlds and active sport event travel careers, the authors have hypothesized that differences in social worlds immersion would be present based on event participation, travel party conditions, flow-on tourism activities, and repeat/revisit intentions, as well as differences in flow-on tourism activities based on travel conditions. In partnership with a large running festival in the Midwest United States, data were collected and analyzed to test these hypotheses (N = 2,219). The results indicated support for the hypotheses previously outlined. Theoretical contributions to the study of active sport tourism and practical implications for the management of events and destinations are discussed.