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Research vs. Me-search: Thinking More of Thee and Less of Me When Working Within the Context of Culture

William D. Parham

The ascendance of cultural sport psychology as a concentrated focus of academic inquiry is timely, and emergent investigations therein represent welcome areas of scholarship. The invitation embedded in this forthcoming discussion to sport psychology researchers and practitioners to stretch beyond their comfort zones is being extended with a request to consider pursuing sport psychology research and practice with a “more of thee and less of me” mindset. The North Star goals articulated herein are to stimulate avant-garde and imaginative thinking by expanding the concepts of reflective practice and reflexivity, thereby creating a portal through which to see how perceived stumbling blocks to overcoming traditional approaches to the study of sport psychology can be transformed into stepping stones. Six premises provide the context within which this discussion is presented. Collectively, these premises support and raise caution about the scientific method and suggest that the time has come to rethink commonly held beliefs about color-blindness, melting pot formulations, and alleged-to-be-absent historical and contemporary cultural influences on in-the-moment interpersonal interactions. A context-sensitive across-cultures communication model is offered as a way of synthesizing the premises and creating a portal through which to enter into new domains of investigative inquiry. Implications for the future of sport psychology relative to research, practice, training, and consultation will be offered for consideration.