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Annemarie Farrell

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Annemarie Farrell, Janet S. Fink, and Sarah Fields

While women are increasingly becoming vested fans of men’s football, baseball, hockey, and basketball, the perceived barriers—sociological, psychological and practical—to watching women’s sports still appear formidable for many female fans. The purpose of this study was to investigate the lack of female consumption of women’s sport through the voices and perspectives of female spectators of men’s sport. Based on interviews with female season ticket holders of men’s collegiate basketball who had not attended women’s basketball games for at least 5 years, the most robust theme to emerge was the profound male influence in the spectator lives of women. This influence was a lifelong phenomenon spanning generations, beginning with grandfathers and brothers and continuing through husbands and sons. Other factors combined with this strong influence to block participants’ consumption of women’s sport. These include a lack of awareness and access to women’s sport and the existence of socializing agents who empasized and prioritized male leisure interests.

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Heidi Grappendorf, Cynthia M. Veraldo, Annemarie Farrell, and AJ Grube

Female faculty earn 81.4% of what male faculty earn. Salary negotiation is a critical component of job offers and can have lasting implications for pay during a career. To better understand the salary negotiation process for female sport management professors, this study examined perceived barriers held by participants. A qualitative approach was taken, utilizing in-person and phone interviews to collect the participant’s experiences with salary negotiation. Results indicated that female sport management professors perceived the main barrier in salary negotiation to be the expected adherence to gender roles. Subthemes that emerged from the expected adherence to gender roles included believing stereotypes and lacking confidence. Understanding the influence of gender role adherence in salary negotiations can contribute to the education and skills necessary for students as well as professors in implementing pedagogical strategies related to salary negotiation. Implementing these strategies can contribute to a field that continues to strive to embrace diversity and promote an inclusive environment.