Incorporating a national competition with the traditional case teaching method offers a unique and intense learning experience beyond what can be achieved in a typical classroom format. This paper discusses a graduate Sport Administration experience from preparation to presentation for students and faculty in the case study competition annually sponsored by the College Sport Research Institute (CSRI). Included is a thorough review of the case method highlighting what to expect from adopting this alternative teaching technique. The role of the faculty advisor is explained from both a theoretical and functional perspective with particular attention given to advising in a competition format. Student learning experiences were assessed using open-ended survey questions designed to encourage student reflection. Although students reported an immense time commitment, they were overwhelmingly satisfied with their competition experience that included in-depth learning, essential skill building, and real-world application.
Using a Case Study Competition as an Intense Learning Experience in Sport Management
James E. Johnson, Lawrence W. Judge, and Elizabeth Wanless
Ticket and Sponsorship Sales: Student Perceptions of Learning Through Revenue Generation Projects
Elizabeth A. Wanless, Ryan M. Brewer, James E. Johnson, and Lawrence W. Judge
To prepare students for employment in sport, many sport management programs involve students in revenue generation activities, such as ticket or sponsorship sales. Literature evaluating student perceptions of this specific type of experiential learning remains sparse. This constructivist qualitative study evaluated student perceptions of learning from two courses containing experiential revenue generation projects. Data were gathered via structured-question electronic survey. Fifty-one of 60 students participated. Results generally supported previous research conclusions; conducting experiential learning projects increases skill and professional development and offers a realistic career preview but demands significant time commitment. Important contradictions, however, were present in comparison with past literature. The unique nature of sales-based projects involving students in ticket sales and sponsorship sales served as a platform for students to develop critically important interpersonal skills. This benefit was not identified in studies evaluating experiential learning opportunities that did not contain a sales-based component.
Enhancing the Fan Experience at Live Sporting Events: The Case of Stadium Wi-Fi
Nadège Levallet, Norm O’Reilly, Elizabeth Wanless, Michael Naraine, Ethan Alkon, and Wade Longmire
While live sport event attendance remains a pervasive and progressing issue for university athletic programs, athletic directors should consider strategies to boost perceptions of stadium innovativeness. Professional sport leagues have pursued the adoption of Wi-Fi capabilities much more aggressively than their collegiate sport counterparts. This case introduces the Wi-Fi adoption issue for collegiate sport including a conversation surrounding the foundational technical aspects of Wi-Fi and cellular data for sport venues, the current status of Wi-Fi for collegiate athletics in comparison with professional leagues, and the benefits and drawbacks of Wi-Fi adoption. Case participants are asked to evaluate the merits of Wi-Fi adoption for a “Power Five” institution from the position of the athletic director. Participants will address adopting functional technology for the rise in college esports, Wi-Fi inclusion for indoor and outdoor venues, and comparative analyses among connected and disconnected stadiums.
Taking Strides Toward Prevention-Based Deterrence: USATF Coaches Perceptions of PED Use and Drug Testing
Lawrence W. Judge, David Bellar, Jeffrey Petersen, Erin Gilreath, and Elizabeth Wanless
As national anti-doping organizations (NADOs) adopt preventative measures to complement detection-based deterrence methods, understanding coaches’ attitudes toward drugs in sport will take on a new importance. This study was conducted to measure coaches’ attitudes in the sport of track and field toward performance enhancing drug (PED) use and drug testing. A total of 254 track and field coaches (Age: 33.4 yrs ±9.7) completed a 51-item survey. Coaches who were certified reported they felt more knowledgeable about PED use (r s = .168, p = .004) and that they had learned about PED use and testing through the USA Track and Field (USATF) coaches education program (r s = .220, p < .001). USATF certified coaches also reported a stronger perception that the coach plays a key role in PED deterrence (r s = .158, p = .006). These findings suggest that national sport governing bodies (NGBs) like USATF have taken significant steps to educate prospective coaches on the topic of PED’s and drug testing and these measures have positively impacted coaches.
An Examination of Pre-Activity and Post-Activity Stretching Practices of NCAA Division I and NCAA Divison III Basketball Programs
Lawrence W. Judge, David Bellar, Kimberly J. Bodey, Bruce Craig, Michael Prichard, and Elizabeth Wanless
The purpose of this study was to determine if NCAA Division I and III men’s basketball programs were in compliance with recommended pre- and post-activity stretching protocols. Questionnaires were sent to 500 NCAA Division I and Division III programs in the United States. Seventy-six coaches (75 males & 1 female) participated in the study. Chi-Square analysis (χ2(3,n=69) = 42.29, p≤0.001) indicated a greater combined percentage of static/pnf/ballistic stretches (10.14%, n=7) and combination of stretches (57.97%, n=40) than expected as compared to dynamic stretches (31.89%, n=22). Participants were asked during what period (pre- or post-activity) stretching should be emphasized. The results were significantly different from expected (χ2(4,n=76) = 129.28, p≤0.001), with a greater percentage of pre-activity stretches (26.31%, n=20) and both pre- and post-activity of stretches (60.52%, n=46) being reported as compared to post-activity stretches (13.15%, n=10). Some results seemed to be in conflict with current recommendations in the literature regarding pre-activity stretching practices.