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Leveraging Events to Develop Collaborative Partnerships: Examining the Formation and Collaborative Dynamics of the Ontario Parasport Legacy Group

Laura Misener, Landy Di Lu, and Robert Carlisi

they felt.” However, many interviewees expressed difficulty identifying when the OPLG made substantive determinations (e.g., reaching agreement on an action item), even though they identified decision making as “consensus based.” There were no formal decision making or conflict resolution mechanisms

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“If You Ain’t First, You’re Last!” Understanding Identity Threat, Team Identification, and Advertisement Messages When Your Favorite Team Loses

Dae Hee Kwak and Sean Pradhan

.g., regular seasons of play). Although multiple factors might influence the determination of what a pivotal game is, more research is needed to categorize different types of losses and their impact on identity threat and identity-linked message processing. Third, while we used an actual event as a research

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Making Settler Colonialism Visible in Sport Management

Chen Chen and Daniel S. Mason

United Nations) highlight their dependence on certain forms of subsistence economies, history in the context of colonization, ongoing marginalization in mainstream society, and determination to preserve, develop, and transmit to future generations their language, traditions, spiritual, and legal systems

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Sport-For-Development Organizational Hybridity: From Differentiated to Dysfunctional

Katherine Raw, Emma Sherry, and Katie Rowe

fundamentally a social process nonetheless. However, as the quality of social engagement declined (i.e., fewer staff and volunteers), opportunities to develop relationships were condensed (via fewer programs and IORs), and the likelihood of fostering positive social impacts became limited. This determination to

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Charting a New Path: Regulating College Athlete Name, Image and Likeness After NCAA v. Alston Through Collective Bargaining

Alicia Jessop, Thomas A. Baker III, Joanna Wall Tweedie, and John T. Holden

’ recognition of employee status of the Johnson plaintiffs could pave the way to NLRA employee status determination for all NCAA Division I athletes ( Shults, 2023 ). Therefore, given the continued antitrust law challenges the NCAA faces to its restrictions on compensation to college athletes and the

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The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes’ Social Media Posts

Adam R. Cocco, Thilo Kunkel, and Bradley J. Baker

the sample, recording an athlete’s Instagram profile username only if the profile indicated a clear and reasonable match with the athlete. Several factors influenced the determination of a clear and reasonable Instagram profile match. These included a mention of the athlete’s sport and/or institution

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The New Wave of Influencers: Examining College Athlete Identities and the Role of Homophily and Parasocial Relationships in Leveraging Name, Image, and Likeness

Yiran Su, Xuan Guo, Christine Wegner, and Thomas Baker

, F.F. , & Palmatier , R.W. ( 2022 ). Online influencer marketing . Journal of the Academy of Marketing Science, 50 ( 2 ), 226 – 251 . https://doi.org/10.1007/s11747-021-00829-4 MacCallum , R.C. , Browne , M.W. , & Sugawara , H.M. ( 1996 ). Power analysis and determination of sample

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Keeping It Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China

Anton Behrens, Yanxiang Yang, and Sebastian Uhrich

orientation and pride occur in a culturally different target market, we conducted another experiment in a new empirical setting, namely in China. Germany and the United States not only share a lifestyle focused on individualism, freedom, and self-determination ( De Mooij & Hofstede, 2010 ) but also have a

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Feminine and Sexy: A Feminist Critical Discourse Analysis of Gender Ideology and Professional Cheerleading

Lauren C. Hindman and Nefertiti A. Walker

, postfeminism can be understood as (re)producing “new articulations of femininity” ( Toffoletti et al., 2018 , p. 4). With its emphasis on choice and self-determination, it operates as gendered neoliberalism ( Gill, 2017 ). Such explanations for cheerleaders’ complaints appear throughout the discourse. For

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Sports Sponsorship Announcements and Marketing Capability

Kamran Eshghi, Hesam Shahriari, and Sourav Ray

19 years in North America. Then, we draw upon traditional information arguments to calibrate the value such announcements can create for the sponsoring firm. We follow this up with insights drawn from the RBV perspective to explain how a firm’s marketing capability could influence the determination