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Brandi A. Watkins

This project revisits the social identity–brand equity (SIBE) model developed by Underwood, Bond, and Baer (2001). The model proposes that marketplace characteristics relevant to sports can be used to enhance one’s social identification with a team, which is assumed to have a positive influence on a team’s customer-based brand equity. The current study has two goals: (a) to provide an empirical assessment of the SIBE model in the context of professional sports and (b) assess the individual influence of the proposed marketplace characteristics on social identification. We report results of a survey of U.S. National Basketball Association fans, which provide partial support for the model. Group experience and venue were found to have the strongest influence on social identification with a team. Considerations for theoretical advancement of the model and practical application for sport brand managers are discussed.

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Bob Heere, Jeffrey James, Masayuki Yoshida and Glaucio Scremin

The primary purpose of this study was to assess the proposition that identification with a university, city and/ or state could affect an individual’s identification process with a sport team (Heere & James, 2007a). The team identity scale was modified and used to measure multiple group identities. A secondary purpose was to provide further evidence of the reliability and validity of the multidimensional group identity instrument. The results provide some evidence that the group identity instrument is reliable and valid in four settings: team, university, city, and state. For this particular sample, team identity was positively influenced by the associated group identities. The findings support the use of a group identity scale to test different group identities and support the proposition that identification with a focal group such as a sport team does not exist in a vacuum and may be influenced by an individual’s relationship with other groups.

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Kim Gammage, Rachel Arnold, Nicole Bolter, Angela Coppola, Thomas Curran, Lori Dithurbide, Karl Erickson, Larkin Lamarche, Sean Locke, Luc Martin and Kathleen Wilson

:// Author website: That’s My Team—And It Makes Me Feel Better The primary aim of this study was to examine the impact of team identification and social connectedness on meaning in life. A sense of meaning in one’s life is an

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Andrew Yiannakis

This paper presents a detailed analysis of the contributions of sport sociology to the marketing of sport and leisure organizations. In particular, the major steps that comprise the marketing enterprise are reviewed, from the identification of product marketing features to the monitoring of the marketing environment, and the potential contributions of sport sociology at each phase of the process are discussed.

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Jenny Meggs, Mark Chen and Danielle Mounfield

males and females can differ as to how they identify with the male or female stereotypical norms. In keeping with this notion, research has sought to identify if 2D4D is linked with gender identification (i.e., the extent to which men and women identify with masculine or feminine stereotypes). It would

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Jeremy A. Steeves, Scott A. Conger, Joe R. Mitrzyk, Trevor A. Perry, Elise Flanagan, Alecia K. Fox, Trystan Weisinger and Alexander H.K. Montoye

predicted ( Conger et al., 2016 ). These studies highlight recent work in the advancing field of objectively measuring resistance training exercises and provide support for the ability of a wrist-worn device to detect unique characteristics of specific movements and use it for identification ( Conger et

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Kim Gammage, Rachel Arnold, Nicole Bolter, Lori Dithurbide, Karl Erickson, Blair Evans, Larkin Lamarche, Sean Locke, Eric Martin and Kathleen Wilson

member. According to social identity theory, belonging to a positively valued group is important for a members’ self-image. The current study examined whether gender identification affected the experience of ST and whether individual or group ST experiences influenced identity management strategies that

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Tracy Nau, Karen Lee, Ben J. Smith, William Bellew, Lindsey Reece, Peter Gelius, Harry Rutter and Adrian Bauman

established, 1 and the accumulated economic case for reducing this risk factor is also compelling. 2 , 3 Yet, despite extensive international research efforts and the identification of an array of effective interventions, 4 , 5 available trend data show that the prevalence of physical inactivity has mostly

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Patty Freedson

the identification of several sedentary behavior characteristics. For example, direct observation allows one to identify not only the time a given behavior occurs (such as stationary or sedentary time), but it identifies contextual information such as when, where, and with whom the behaviors under

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Liane S. Lewis, Barnabas Shaw, Srijit Banerjee, Pryscilla Dieguez, James Hernon, Nigel Belshaw and John M. Saxton

, introjection, identification, integration, and intrinsic motivation . The theory states that satisfying three psychological needs ( autonomy, competence , and relatedness ) will lead to a shift from low to high autonomous regulation ( Deci & Ryan, 2000 ). Autonomous regulation has been related to higher