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Understanding Chinese Consumers’ Media Behaviors During Tokyo 2020: An Exploration of Media Consumption Among Different Generations

Bo Li, Olan K.M. Scott, Jerred Junqi Wang, and Liang Xiao

With the development and advancement of new technology and the increasing penetration of digital media, traditional media outlets such as TV, radio, and newspapers are not the only platforms for sports audiences to watch major events such as the Olympic Games. In this study, we explored how Chinese Olympic audiences embraced different media platforms to consume the 2020 Tokyo Olympic Games. Through a survey of 383 Chinese participants, results revealed that social media, TV, and digital media were the most popular platforms on which to watch the 2020 Olympic Games. There were generational differences in media behaviors, motivations, and preferences between Generations X, Y, and Z. In addition, findings revealed that traditionally popular sports in China, such as badminton and table tennis, were still the most popular across different generations. Theoretical and practical implications for Chinese viewers are provided.

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Two Events, Two Brazils: A Critical Discourse Analysis of the FIFA World Cup and the Olympic Games

Diego Monteiro Gutierrez, Marco Antonio Bettine de Almeida, Gustavo Luis Gutierrez, Zack P. Pedersen, and Antonio S. Williams

The current investigation uses critical discourse analysis to compare how international media entities portrayed Brazil in the 2014 FIFA World Cup and the 2016 Summer Olympics. The aim of the study was to understand how the specific characteristics of each event impact the media discourse and influence the portrayal of the host country. In this sense, the research concluded that the popular appeal of the event and the historical relation of the country with the sport have a profound impact on the type of coverage. Also, historical aspects and the diversity of athletes in the Summer Olympics contributed to a coverage more focused on the social issues of the host country. In the Brazilian case, this resulted in a more positive view of the country from the FIFA World Cup than the Summer Olympics.

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Integrated Impression Management in Athletics: A Qualitative Study of How NCAA Division I Athletics Directors Understand Public Relations

Angela N. Pratt

Intercollegiate athletics directors (ADs) in the United States are high-profile representatives of their departments and universities. Their publics include media, sponsors, donors, fans, faculty, students, and government officials. However, few studies have explored ADs from a public relations perspective, especially regarding their understandings of public relations. Therefore, the purpose of this study was to learn how ADs understand public relations in the context of their athletics departments. A phenomenological approach was used to pursue this purpose. In-depth interviews were conducted with 12 National Collegiate Athletic Association (NCAA) Division I ADs. Their transcripts were analyzed using comparative-analysis procedures. The findings show that the participants understand public relations as integrated impression management: a combination of image, message, and action/interaction. Integrated impression management ties into ideas from Goffman (1959), as well as systems theories of public relations. However, the results also imply that ADs do not necessarily separate public relations from other disciplines such as marketing.

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Sport Communication Education in China: An Analysis of the Growth and Status of Academic Study Related to Sport Media

Huan Yu Xiao and Andrea N. Eagleman

This commentary analyzes the growth and current status of the education, facilities, faculty, and teaching quality associated with sport communication education in China. It presents findings from a survey of Chinese sport communication students and their perceptions of the quality of education at universities offering such programs, as well as survey results from Chinese sport media professionals and their assessments of the students graduating from these programs. The results of these surveys signify problematic areas in sport communication education, such as an imbalance between the number of students in these programs and the amount of equipment and resources available, the shortage of qualified teachers, and the lack of applied sport communication opportunities available to the students. The article also details the relationship between supply and demand in academia. The commentary closes with proposed strategic solutions for the reformation and development of the academic environment related to sport communication in China.

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Global Sport Management Education: Policy, Curriculum, and Implementation

E. Su Jara-Pazmino

faculty and university panels, including external stakeholders. Overall, the development of the BSc (Hons) Global Sport Management degree exemplifies a forward-thinking approach to internationalized education, highlighting experiential learning, cultural exchange, and the cultivation of global

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Athlete A

Claudia Benavides-Espinoza

Gymnastics Senior Vice President Rhonda Feng. Medical professionals are mandated reporters, and according to the policies in place cited by Penny in the documentary, once a parent complained, Penny and Feng were to report the abuse to the police. Moreover, faculty and staff at Michigan State University are

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The Business of Sports Betting

Sangchul Park

faculties of (sports) business and/or management undergraduate programs.

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Migrating to Social Networks While Watching Televised Sports: A Case Study of the Effect of Enjoyment on Second-Screen Usage During the World Cup

Vered Elishar-Malka, Yaron Ariel, and Dana Weimann-Saks

) relevant? Acknowledgments V. Elishar-Malka is a senior lecturer and a full-time faculty member in the Communication Department of the Max Stern Yezreel Valley College, Israel. She received her PhD in Communication and Journalism from the Hebrew University of Jerusalem. Among her fields of interest and

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“Media Industries and Sport Scandals” Redux: Netflix’s Untold: The Girlfriend Who Didn’t Exist

Benjamin Burroughs and Travis Vogan

a punch line that prompted a Saturday Night Live parody and countless internet memes of people “Te’oing,” or posing for pictures with an arm outstretched as if they were cradling an imaginary girlfriend. We met a few months before the Te’o scandal erupted. Travis was just starting as a faculty

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Governance and Policy in Sport Organizations, 5th ed.

Andrew Sellers

students, faculty, and industry professionals. The landscape of sports governance is complicated and everchanging, so having a text of this ilk to describe and explain the various administrative formats across all levels of sports is a useful tool. Additionally, it addresses sports within broader societal