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Clinton Warren

data that will allow you to identify the unique value propositions (UVPs) that exist for current, and former, Gopher men’s hockey season ticket holders from their perspectives. Following an analysis of the data you have been provided, you should be able to understand those UVPs in the context of the

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Beth A. Cianfrone, Jessica R. Braunstein-Minkove, and Alyssa L. Tavormina

having] them enjoy themselves and the experience and become donors and season ticket holders in the future” (Division I Administrator #1). In addition, Professional-Team Executive #1 noted that the lowered daily-deal price was effective because “these aren’t the people who we are talking to every day

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Ceyda Mumcu and Gil Fried

identification chips embedded in a sleeve ( Swedberg, 2011 ). Season ticket holders swiped their jersey sleeve at the checkout register to obtain discounts at concession stands and the merchandise store. In return, management was able to create a “sea of blue” in the bleachers and track their season ticket

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Georgios Nalbantis, Marcel Fahrner, and Tim Pawlowski

level of commitment to the club and therefore a higher likelihood to choose club-operated PCs. Moreover, we account for season ticket holders ( STICKET ), as it is more probable that they will make use of the club’s store located in the vicinity of the stadium. As season ticket holders already invested

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh, and John Nadeau

Consumer-focused empirical study. Survey data were drawn from season ticket holders of a professional sports club ○ Trust ○ Commitment ○ Corporate social responsibility ○ Customer loyalty The results show the direct impact of CSR activities on RQ. RQ, in turn, drives customer loyalty and mediates the

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Nicholas M. Watanabe, Stephen Shapiro, and Joris Drayer

predictive qualities. The articles are diverse, including studies on the impact of unexpected outcomes on online reviews, athlete misconduct and sponsor stock prices, consumer demand as it relates to tanking, season ticket holder (STH) attendance, and hotels on gameday, and methodological investigations

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consumption intentions. Data for this study were derived from an 81-question survey that included items from the Team Identification Index and Sport Rivalry Fan Perception Scale, and was completed by 452 randomly selected football season ticket holders at a mid-Atlantic university competing at the Football

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Alexander L. Curry and Tiara Good

needed to be addressed, including how to get refunds for games that were not going to be played: “Any season ticket holders successfully get a refund for this season?” (Brewers, April 29) and “Does anyone know what is going to happen with tickets for games that had been cancelled?” (Athletics, April 16

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Elizabeth B. Delia

Minnesota Lynx organization. Specifically, the organization’s research and sales teams selected a subset of Lynx season ticket holders who represented the diversity of their fan base. Ninety-five people were invited via e-mail to complete a preinterview online questionnaire to determine their qualification

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Brian M. Mills, Scott Tainsky, B. Christine Green, and Becca Leopkey

– – – –  Female 128 0.525 – – –  Male 116 0.475 – – – Age 244 21.78 2.41 18 40 Years at school a 244 2.61 1.22 1 6 Graduate student 53 0.217 – – – Football season ticket holder b 105 0.430 – – –  Florida 65 0.529 – – –  Georgia 40 0.331 – – – a Maximum option was “6 or more” years, which is entered in our data as