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Bastian Popp, Chris Horbel, and Claas Christian Germelmann

-creation: Introducing interactional co-destruction of value in service-dominant logic . Journal of Services Marketing, 24 ( 6 ), 430 – 437 . doi:10.1108/08876041011072546 10.1108/08876041011072546 Popp , B. , Germelmann , C.C. , & Jung , B. ( 2016 ). We love to hate them! Social media-based anti

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh, and John Nadeau

literature and SDL ○ Cooperation ○ Value cocreation ○ Service-dominant logic Developed SVF that provides 10 foundational premises on value cocreation in sport management and suggests three levels for its analysis Note . SRM = sport relationship marketing; NSO = National Sport Organizations; RM = relationship

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Tim Ströbel, B. David Ridpath, Herbert Woratschek, Norm O’Reilly, Markus Buser, and Michael Pfahl

). The evolving brand logic: A service-dominant logic perspective . Journal of the Academy of Marketing Science, 37 ( 3 ), 328 – 344 . doi:10.1007/s11747-009-0143-3 10.1007/s11747-009-0143-3 Miller , T. , Lawrence , G. , McKay , J. , & Rowe , D. ( 2001 ). Globalization and sport: Playing the

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Bridie Kean, David Fleischman, and Peter English

it a useful framework for supporting more holistic and robust service design. Indeed, Dickson et al.’s study contributes to the service agenda for sport, suggesting TSR and associated concepts (e.g., value cocreation, service-dominant logic), with a focus on well-being, as a germane refreshment to

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Joon Ho Lim, Leigh Anne Donovan, Peter Kaufman, and Chiharu Ishida

athletes. In recent years, social media has played a central role in the way professional (and other elite) athletes communicate with the world and build their brands ( Cornish & Larkin, 2014 ; Wallace et al., 2011 ). Value cocreation is a central concept within the service-dominant logic literature

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Damien Whitburn, Adam Karg, and Paul Turner

activities should be designed within a service dominant logic, with relationship management a major consideration. From the early 1990s, the concept of IMC has grown in acceptance and importance ( Kitchen, Brignell, Li, & Jones, 2004 ; Schultz, 1999 ). Concurrently, relationship marketing has developed into

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Damien Whitburn, Chelsey Taylor, Paul Turner, and Adam Karg

effectively. The dIMC function delivered by sport organizations formed the focus of this research; however, the scale items, constructs, and framework are derived from relationship marketing and service-dominant logic marketing. These tools could be adapted and applied to service-based operations in both