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Jue Hou, Xiaoxu Yang, and Elliot Panek

. Journal of Political Marketing, 11, 322 – 352 . doi:10.1080/15377857.2012.723988 10.1080/15377857.2012.723988 Stoldt , G.C. , Dittmore , S.W. , & Branvold , S.E. ( 2018 ). Sport public relations: Managing stakeholder communication . Champaign, IL : Human Kinetics . Suit , B. ( 2007 ). The

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Fabian Kautz, Michael Schaffrath, and Alex C. Gang

.E. ( 2012 ). Sport public relations: Managing stakeholder communication ( 2nd ed. ). Champaign, IL : Human Kinetics . Tippelt , F. , & Kupferschmitt , T. ( 2015 ). Social Web: Ausdifferenzierung der Nutzung– Potenziale für Medienanbieter. Ergebnisse der ARD/ZDF-Onlinestudie 2015 [Social web

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Kathy Babiak, Lucie Thibault, and Annick Willem

. It also provided insights into how highly engaged stakeholders in a club might be leveraged and more deeply connected through corporate social responsibility communication—rather than one-way stakeholder communication strategies. Institutional theory was used in the research to help illuminate the