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management researchers interested in a variety of issues related to behavior change. For example, there are opportunities for researchers to examine the role of SII in consumer responses to corporate social responsibility or in encouraging sport and physical activity participation. Sciandra, M.R., Lamberton

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Kathy Babiak, Lucie Thibault and Annick Willem

work of Hamil and Morrow ( 2011 ), who used this perspective to better understand the context and motivation for corporate social responsibility in the Scottish Premier League. This framing highlighted the pressures and motives for Scottish football teams to engage in corporate social responsibility

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Mathieu Winand, Matthew Belot, Sebastian Merten and Dimitrios Kolyperas

transparency, accountability, responsibility, equity, efficiency, and effectiveness while also focusing on corporate social responsibility (CSR) activities and social capital could enable sport-governing bodies to reinforce their reputation and build trust within their community. During the period of data

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Fabian Kautz, Michael Schaffrath and Alex C. Gang

media platforms are also used for corporate social-responsibility measures. Naraine and Parent ( 2017 ) found that national sport organizations (NSOs) from Canada did not exploit all marketing opportunities available to them. Knödler ( 2017 ) found the same with regard to Twitter communication and

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Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing and Wantong Fu

 al., 2016 ; Wicker, 2018b ). Meanwhile, there was a wealth of research approaching sport and the environment from the perspective of corporate social responsibility ( Mallen, 2017 ). These studies were commonly situated in the premise that additional sustainable practices would strengthen the institutional

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Katherine Raw, Emma Sherry and Katie Rowe

programming is that of professional sport teams ( Welty Peachey, Cohen, Shin, & Fusaro, 2018 ). Such work straddles corporate social responsibility (CSR) and SFD agendas, demonstrating opportunities for professional sport teams to potentially derive commercial benefit while also contributing to community

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Mathew Dowling, Becca Leopkey and Lee Smith

weak connection (25th percentile) between governance types, areas, contexts, and issues. CSR = corporate social responsibility. Types of Governance As stated previously, the present study adopted Henry and Lee’s ( 2004 ) three general approaches or types of governance: organizational (or corporate

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Brian P. McCullough, Madeleine Orr and Timothy Kellison

. They have done so through the lenses of sport sustainability ( Chard & Mallen, 2012 ; Kellison & Hong, 2015 ; Mallen, Adams, Stevens, & Thompson, 2010 ), corporate social responsibility ( Casper, Pfahl, & McSherry, 2012 ; Inoue & Kent, 2012a , 2012b ; Trendafilova et al., 2014 ), and sport

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

Consumer-focused empirical study. Survey data were drawn from season ticket holders of a professional sports club ○ Trust ○ Commitment ○ Corporate social responsibility ○ Customer loyalty The results show the direct impact of CSR activities on RQ. RQ, in turn, drives customer loyalty and mediates the

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Liam J.A. Lenten, Aaron C.T. Smith and Ralph-Christopher Bayer

even impoverished retirement. One potential avenue for exploration would link conditional superannuation to sport corporate social responsibility. Mazanov and Woolf ( 2017 ), for example, argued that corporate social responsibility in sport policy has the potential to meaningfully confront serious