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Sarah Kelly and Michael Ireland

.W. ( 2014 ). Australian health watchdog calls for alcohol ads to be banned from live sports broadcasts . Retrieved from Ellickson , P.L. , Collins , R

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Melvin Lewis, Kenon A. Brown, Samuel D. Hakim, Andrew C. Billings, and Carla H. Blakey

are on Facebook; nearly three quarters of these sport fans say that following sport-event coverage is their primary motive for using social media ( “The Changing Profile,” 2019 ). Approximately 80% of women and 90% of men say they watch live sports online or in person ( “The Changing Profile,” 2019

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Jamie Cleland

attending a live sports event, 67 percent said they felt no risk, 20 percent said they felt some risk, 9 percent said they felt a lot of risk and 4 percent were not sure. The open-ended section of the survey then asked the respondents some questions on their perception of risk when attending a live sporting

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Michael Mutz and Markus Gerke

assess the framing effects of live sports broadcasts on viewer’s attachment to the nation, their levels of patriotic pride, nationalism as well as nation-related values. Specifically, our analysis focuses on the framing effect of mediatized emotions. We understand mediatized emotions as a specific style

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Emma Pullen, Daniel Jackson, Michael Silk, P. David Howe, and Carla Filomena Silva

that shape its sports coverage in particular ways ( Solves et al., 2019 ; Sparks & Tulloch, 2000 ). In the current moment, despite shifts in media consumption patterns, live sports broadcasting (or, more specifically, video), given the increasing consumption of sports highlights made for mobile and

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Qingru Xu and Andrew C. Billings

global audience with the IOC’s patrimonial assets and archives, original series and shows, live sports events, and news pertaining to sports and athletes, enabling fans to experience the Olympics year-round, especially during the 2-year gap between the Winter Olympics and the Summer Olympics ( About the

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Hojun Sung, Brian M. Mills, and Michael Mondello

Identifying what drives sports fans to consume games across various mediums is a central challenge for sport managers as the media landscape for live sports continues to evolve. Estimating the determinants of sport spectatorship demand has therefore played a central role in the literature within

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Calvin Nite and Marvin Washington

). This ultimately led to the NCAA commissioning a study from the National Opinion Research Company (NORC) to survey college football attendance issues, which subsequently led to the formation of a television committee to begin addressing the issues created by televised broadcasts of live sports

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Yann Abdourazakou, Xuefei (Nancy) Deng, and Gashaw Abeza

empirically informed understanding of season ticket holders’ social media usage patterns and the gratifications sought in the consumption of social media during live sports games. To accomplish the study’s purpose, we draw upon the uses and gratifications theory (UGT) and employ survey data collected from

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Thomas Horky, Marianna Baranovskaa, Christoph G. Grimmer, Honorata Jakubowska, and Barbara Stelzner

), 129 – 145 . doi:10.1123/ijsc.2.2.129 10.1123/ijsc.2.2.129 Desmarais , F. , & Bruce , T. ( 2010 ). The power of stereotypes: Anchoring images through language in live sports broadcasts . Journal of Language and Social Psychology, 29 ( 3 ), 338 – 362 . doi:10.1177/0261927X10368836 10