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Brian M. Mills, Scott Tainsky, B. Christine Green, and Becca Leopkey

– – – –  Female 128 0.525 – – –  Male 116 0.475 – – – Age 244 21.78 2.41 18 40 Years at school a 244 2.61 1.22 1 6 Graduate student 53 0.217 – – – Football season ticket holder b 105 0.430 – – –  Florida 65 0.529 – – –  Georgia 40 0.331 – – – a Maximum option was “6 or more” years, which is entered in our data as

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Gashaw Abeza, Norm O’Reilly, and Jessica R. Braunstein-Minkove

framework; SDL = service-dominant logic; STH = season ticket holders; FBP = Facebook brand pages. RM in Sport Management Research As previously noted, research has been conducted in relation to RM in the field of sport management since the late 1990s. In order to gain an insight into the way RM has been

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Emily Sparvero, Randall Griffiths, and Jacob Tingle

surveys showed they always have about 500 people interested in getting season tickets if they are made available. Holly made a point to keep her salespeople aware that even though they had 1,000 season ticket holders and 500 more waiting for a chance to get one, they also had 500 people who had chosen not

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Samuel López-Carril and Christos Anagnostopoulos

, calling all disabled people and over 75-year-old season-ticket holders to check that they were in good health and inquire about whether they needed any psychological or other support. This action also included having club employees voluntarily visit these people to provide food or medical supplies. The

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Lauren C. Hindman and Nefertiti A. Walker

” cookies at a pregame meal), often they came from women. Dana’s supervisor (a woman) told her “You’ve got great legs, so show them off!”, while women season-ticket holders remarked to Ann (wearing a jersey dress and leggings) “That’s the loosest clothing we have ever seen you wear.” She described what went

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Hunter Fujak, Stephen Frawley, Heath McDonald, and Stephen Bush

consumption patterns is that of McDonald and Stavros ( 2007 ), who observed that the season ticket holder (STH) product category appears to be characteristic of a subscription market. They noted that “in sporting clubs, consumers rarely ‘switch’ teams; thus, the issue is not one of attracting customers away

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Nadège Levallet, Norm O’Reilly, Elizabeth Wanless, Michael Naraine, Ethan Alkon, and Wade Longmire

-of-year survey results, she glossed over the numerous responses from season ticket holders calling for a better game experience and criticizing the current environment as “outdated” and “boring.” She had always imagined that, as Athletic Director, she would bring swift solutions to any challenge she faced, but

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Yuhei Inoue, Mikihiro Sato, and Kevin Filo

importance of social and cultural aspects . International Journal of Event and Festival Management, 8 ( 2 ), 136 – 150 . doi:10.1108/IJEFM-05-2016-0031 10.1108/IJEFM-05-2016-0031 McDonald , H. ( 2010 ). The factors influencing churn rates among season ticket holders: An empirical analysis . Journal

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Melissa Davies, Michael L. Naraine, and Brandon Mastromartino

than 14,000 season ticket holders with a waiting list of more than 6000 (seating capacity for 17,500), and charge an average of $160 for single-game tickets ( Vegas Golden Knights, 2018 ). Las Vegas was unique in that the city is located in the middle of the desert and had not yet hosted a Big Four

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Liz A. Wanless and Michael Naraine

outcomes Potential learning activities/sources Sample assessment Analytics importance to sport 2.1 Explain why analytics is important to the sport realm BBC Horizon ( 2016 ) Students gain experience communicating the CRISP-DM business understanding phase of an analytics project, for example, season ticket