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Sadjad Soltanzadeh and Mitchell Mooney

a champion team. An atomistic thinker would try to build a team of champions by recruiting the so-called star players. For a systems thinker, it doesn’t even make sense to talk about star players or compare players outside the teams to which they belong. A player who might be valued highly in one

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Wei-Yen Li

segment. The event associated with CHIVAS·NBA was hosted in Shanghai and included Paul Pierce, a former NBA star player, and Shawn Yue, a Chinese celebrity. The campaign not only helped Chivas increase its whiskey sales and brand awareness in China, but the campaign also benefited NBA China as it provided

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John Charles Bradbury

from the players selected to the MLS All-Star Game. DeSchriver ( 2007 ) first examined the influence of a specific star player using Freddy Adu’s impact on MLS gate attendance in the visiting matches where he played—at the time, Adu was 14 years old and considered to be a potential world-caliber star

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Frederik Ehlen, Jess C. Dixon, and Todd M. Loughead

was my biggest move. In those days, the Leafs were in the playoffs every year, the Raptors had star player Vince Carter, and so both teams were pretty much selling out games at the Air Canada Centre. My chairman, Larry Tanenbaum, challenged me to grow the enterprise value. We already did a very robust

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Sarah Barnes

In March 2017, Adam Silver, the Commissioner of the National Basketball Association (NBA), declared that the practice of strategically benching tired but otherwise healthy star players had become “an extremely significant” issue facing the league ( Bontemps, 2017 ). Concerns about a growing

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Henry Wear and Bob Heere

listing strategy, and analysis in the form of exploratory and confirmatory factor analysis, Ross et al. ( 2008 ) identified 11 brand associations in the context of professional sport team brands, among these associations are brand mark, star player, coach, stadium community, rivalry, history, traditions

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Thilo Kunkel, Rui Biscaia, Akiko Arai, and Kwame Agyemang

still require further development to better understand fan reactions to athletes and related entities ( Arai et al., 2013 ; Hasaan et al., 2018 ). Star players are regularly cited as brand associations of teams (e.g.,  Daniels, Kunkel, & Karg, 2019 ), and superstar athletes have the potential to impact

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Adam Karg, Jeremy Nguyen, and Heath McDonald

number of recent finals or playoff series. Aspects of team quality can also include summed market value of a team or relative share of budget/salary cap, number of star players or designated players (e.g.,  Owen & Weatherston, 2004a , 2004b ), or home team popularity (measured by the relative number of

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Lindsay Parks Pieper

through baseball clichés allowed the women to make this point in non-threatening, subtle ways. Women also gained support through endorsements from star players. The acceptance of athletes as advocates aligned with the NAWSA’s eventual embracement of male allies. After initially rebuffing male membership

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Steve Booth Marston

. Detroit players regularly initiated bodily contact, “hard” fouls and physical combat, while replacing the Los Angeles Lakers and Boston Celtics (and their marketable star players) as the top team in the league ( Boyd, 2003 , pp. 105–124; Lane, 2007 , pp. 89–91). NBA officials would respond to the