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Liam J.A. Lenten, Aaron C.T. Smith and Ralph-Christopher Bayer

even impoverished retirement. One potential avenue for exploration would link conditional superannuation to sport corporate social responsibility. Mazanov and Woolf ( 2017 ), for example, argued that corporate social responsibility in sport policy has the potential to meaningfully confront serious

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Laura Misener, Landy Di Lu and Robert Carlisi

Olympic Games: Corporate social responsibility through sport partnerships . European Sport Management Quarterly, 13 ( 3 ), 269 – 292 . doi: 10.1080/16184742.2013.774039 Emerson , K. , Nabatchi , T. , & Balogh , S. ( 2012 ). An integrative framework for collaborative governance . Journal of

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Fabian Kautz, Michael Schaffrath and Alex C. Gang

media platforms are also used for corporate social-responsibility measures. Naraine and Parent ( 2017 ) found that national sport organizations (NSOs) from Canada did not exploit all marketing opportunities available to them. Knödler ( 2017 ) found the same with regard to Twitter communication and

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Kathryn L. Heinze and Di Lu

www.nytimes.com . Babiak , K. , & Trendafilova , S. ( 2011 ). CSR and environmental responsibility: Motives and pressures to adopt green management practices . Corporate Social Responsibility and Environmental Management, 18 ( 1 ), 11 – 24 . doi:10.1002/csr.229 10.1002/csr.229 Babiak , K

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Yuhei Inoue, Mikihiro Sato and Kevin Filo

events, donations to nonprofit sport organizations); sponsorship services (e.g., event sponsorship, athlete endorsement); and services for social ideas (e.g., corporate social responsibility initiatives of professional sport organizations, sport-for-development programs). This broad definition of sport

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Landy Di Lu and Kathryn L. Heinze

. , & Trendafilova , S. ( 2011 ). CSR and environmental responsibility: Motives and pressures to adopt green management practices . Corporate Social Responsibility and Environmental Management, 18 ( 1 ), 11 – 24 . doi:10.1002/csr.229 10.1002/csr.229 Battilana , J. , & Dorado , S. ( 2010 ). Building

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Chad Seifried, Chris Barnhill and J. Michael Martinez

International Journal of Nonprofit and Voluntary Sector Marketing Corporate Social Responsibility and Environmental Management International Journal of Organizational Analysis Critical Studies in Media Communication International Journal of Public Administration Current Issues in Tourism International Journal

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Bram Constandt, Els De Waegeneer and Annick Willem

.1177/0007650310362865 Arnaud , A. , & Schminke , M. ( 2012 ). The ethical climate and context of organizations: A comprehensive model . Organization Science , 23 ( 6 ), 1767 – 1780 . doi:10.1287/orsc.1110.0698 10.1287/orsc.1110.0698 Babiak , K. , & Wolfe , R. ( 2009 ). Determinants of corporate social

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Damien Whitburn, Adam Karg and Paul Turner

contexts (health, arts, and education) through similarities in programs and activities provided, corporate social responsibility requirements through multiple stakeholders, social entrepreneurship, and the creation of social capital at the community level ( Shani, 2015 ; Whitburn et al., 2018 ). The

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Mark Dottori, Guy Faulkner, Ryan Rhodes, Norm O’Reilly, Leigh Vanderloo and Gashaw Abeza

what sport organizations communicate. In this regard, Brüggemann ( 2014 ) stated that frame sending relies on an organization’s media relations department, while frame setting relies greatly on the views of the reporter. Hence, the framing of a story about the corporate social responsibility of a sport