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Ryan King-White and Adam Beissel

thing in common: that is, a great athletics program” (2007). To achieve these aims, Caret hired former Florida State men’s basketball coach and ACC Coach of the Year, Pat Kennedy, to revive a woeful program that had just one winning season in the previous 10 years and only 8 season ticket holders

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Michael L. Naraine

, consider the season-ticket-holder waitlist of some professional sport properties (e.g., Green Bay Packers, Chicago Cubs, Toronto Maple Leafs). Getting added to the waitlist is no guarantee, and it could take years (if not decades) to finally be eligible to purchase tickets. But, what if x number of

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Earl Smith and Angela J. Hattery

the next generation of season ticket holders: young White men, consumers of hip-hop, sports, and budding capitalists. In their own rights, these consumers will 1 day grow up to watch the NBA and the NFL, but not stand with the issues that Colin Kaepernick protests. They will be content, rather, to

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Sarah Barnes

performance mattress, mattress protector, pillows, and sheets ( P.R. Newswire, 2017 ). Part of the contract between the Mavericks and Bedgear stipulates that the company can make exclusive offers to season ticket holders and that it can hold game-day promotions and community events designed to educate people

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Matthew Katz, Aaron C. Mansfield, and B. David Tyler

.smr.2014.10.001 10.1016/j.smr.2014.10.001 Katz , M. , Heere , B. , & Melton , E.N. ( in press ). Predicting fan behavior through egocentric network analysis: Examining season-ticket holder renewal . Journal of Sport Management . doi:10.1123/jsm.2019-0018 Katz , M. , Ward , R.M. , & Heere , B

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Michael Kirkwood, Sheau-Fen Yap, and Yingzi Xu

to be the key motives for attending sport events. Another study on U.S. minor-league hockey attendance reported that season-ticket holders showed slightly higher motives for vicarious achievement, escape, aesthetics, and social opportunity than individual-game ticket purchasers ( Andrew, Koo, Hardin

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Matthew Katz, Thomas A. Baker III, and Hui Du

 al., 2018 ), and season ticket holders for Japanese soccer ( Yoshida et al., 2015 ), interpersonal relationships were found to be drivers of fan consumption. As Uhrich ( 2014 ) concluded, “The importance of customer-to-customer interactions is particularly obvious in the team sports industry” (p. 26). Sport

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Aaron C. Mansfield

, J.L. ( 1978 ). Identities and interactions: An examination of human associations in everyday life . New York, NY : Free Press . McDonald , H. , Karg , A.J. , & Vocino , A. ( 2013 ). Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation

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Jonathan A. Jensen and T. Bettina Cornwell

, Cotter, Perez, & Wakefield, 2013 ) has found longer running campaigns predictive of higher rates of brand recall and behavioral change. In keeping with this research, a recent multiyear study of season ticket holders found that sponsorship length was predictive of both sponsor recall and lower decay

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Yonghwan Chang, Vicki Schull, and Lisa A. Kihl

 al., 2011 ). However, there are still prevailing gender stereotypes associated with sport that also extend to sport spectatorship and female fans. For example, Farrell et al. ( 2011 ) conducted focus group interviews with female season ticket holders within collegiate basketball. The results of their