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California Streamin’: Developing an Integrated Social Media Strategy to Attract Fans to a New Streaming App

Lynley Ingerson, Michael L. Naraine, Nola Agha, and Daniel J. Pedroza

athletic departments, and leading the digital strategy for a couple West Coast professional sport franchises, Spinks has now donned this new role at NBC with a primary task of launching the organization’s new app, “My Teams”. Spinks and her team will need to meet urgently to discuss the development of

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Psychological Vulnerability Associated With Stress Coping Strategies in Japanese University Athletes

Shinji Yamaguchi, Yujiro Kawata, Yuka Murofushi, Nobuto Shibata, and Tsuneyoshi Ota

athletes are generally more vulnerable than Japanese male athletes. Vulnerable athletes are more likely to experience depressive symptoms and other stress reactions ( Yamaguchi et al., 2018 ). As mentioned above, while vulnerable athletes tend to respond to stress, the stress coping strategies that they

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Preferred Hip Strategy During Landing Reduces Knee Abduction Moment in Collegiate Female Soccer Players

Anh-Dung Nguyen, Jeffrey B. Taylor, Taylor G. Wimbish, Jennifer L. Keith, and Kevin R. Ford

. 8 , 9 Decreased proximal control at the hip is thought to result in a compensatory landing strategy that increases the demand on the quadriceps and the ligamentous passive restraints of the knee to absorb the impact forces during landing. Based on kinematic analysis to describe landing patterns in

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The Receptive and Propulsive Behavior of Human Foot Joints During Running With Different Striking Strategies

Kevin Deschamps, Giovanni Matricali, Maarten Eerdekens, Sander Wuite, Alberto Leardini, and Filip Staes

activities may be affected by numerous aspects. In running, striking patterns are believed to play a major role in this foot-to-ground impact and are classified into 3 strategies: rearfoot strike (RFS), midfoot strike (MFS), and forefoot strike. 17 – 19 A first necessary measure to comprehend these

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Attentional Focus Strategies Can Improve Performance of Postural Control in Runners

Anderson R. Delunardo, Gabriela V. Magalhães, and Natalia M. Rinaldi

The use of attentional focus strategies and their impact on performance and learning has been widely discussed in the literature ( Schmidt et al., 2019 ; Wulf, 2007 ; Wulf & Lewthwaite, 2016 ). These strategies, which can be implemented by a coaches’ instruction or feedback given to the athlete

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Preconditioning Strategy in Rugby-7s Players: Beneficial or Detrimental?

Bruno Marrier, Alexandre Durguerian, Julien Robineau, Mounir Chennaoui, Fabien Sauvet, Aurélie Servonnet, Julien Piscione, Bertrand Mathieu, Alexis Peeters, Mathieu Lacome, Jean-Benoit Morin, and Yann Le Meur

Elite Rugby-7s players are required to perform high-velocity running in competition for 3 times across 1 day and consecutively over 2 or 3 days. 1 Rugby-7s strength and conditioning coaches spend the majority of the competitive season attempting to ensure that training and recovery strategies are

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A Survey of Current Exercise and Nutritional Strategies for Management of Dysmenorrhea

Katie R. Hirsch, Trisha A. VanDusseldorp, Hailey E. Karns, Katelynn T. Persaud, Kaitlyn T. Ramey, and Catherine Saenz

low quality, primarily due to small sample sizes, failure to report methodology, inconsistent findings, or only a single randomized controlled trial on a particular supplement. With such little research on nonpharmacological strategies for the management of dysmenorrhea and a wide variety of treatment

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Attentional Foci and Coping Strategies During Matches of Young Fencers in a Training Center: A Naturalistic Video-Assisted Study

Mathéo Maurin, Maëlle Bracco, Steven Le Pape, Noémie Lienhart, Cyril Bossard, Julie Doron, and Guillaume Martinent

main categories: movements, psychological states, strategies, situation evaluation/awareness, and extraneous. The most reported AF were oriented toward the opponent, which correlated with more successful attacks. Otherwise, they showed that the AF was different according to the performance phase

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Using Data Analytics to Create a Digital Strategy That Drives Engagement and Views on Social Media

David Pierce and Geoffre Sherman

“front office” is demanding. After spending time contemplating what he can do differently and shifting strategy to no avail, Dan decides to reach out to a consulting firm for assistance in boosting the organization’s engagement and views on social media, app, and website. Consultants Step In You work for

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Longitudinal Analysis of Race-Management Strategies in a World-Class 200-m Freestyle Swimmer: A Case Study

Camille Loisel, Robin Pla, and Ludovic Seifert

analysis of the average speed of different subsegments of the race as interlap distribution. 3 The analysis of these performance splits is a relatively simple or crude analysis of an athlete’s overall pace strategy (ie, positive, negative, or even splits) 2 and does not provide a deep analysis of the