Championships □ 2017 IAAF World Athletics Championships □ 2017 ICF Sprint Canoe World Championships □ 2017 ICF Canoe Slalom World Championships □ 2017 ITU World Triathlon Grand Final □ 2017 Ocean Cup (Hockey) □ 2017 Oktoberfest 7s □ 2017 Rhythmic Gymnastics World Championships □ 2017 Short Track Speed Skating
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Michelle Hayes, Kevin Filo, Caroline Riot, and Andrea Geurin
Markus Buser, Herbert Woratschek, Geoff Dickson, and Jan Schönberner
, and semi-finals. Among others, the eight finalists also benefit from the contributions of World Athletics, the IOC, their national Olympic committees and national athletics federations, event volunteers, sponsors, and broadcasters as part of the value co-creation process. FP3: Actors Co-Create Value
Craig Pickering, Dylan Hicks, and John Kiely
popular area is that of Masters athletics ( Dionigi, Baker, & Horton 2011 ). Like its mainstream counterparts, the World Athletics Championships and Olympic Games, Masters athletics has a competitive arm, which includes World and European Championships, and competing in these championships drives the
