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Daniel Read and Daniel Lock

leaders use to communicate what they are trying to achieve (e.g., support for the NFL). Such acts of identity entrepreneurship can occur in speech (e.g.,  Reicher & Hopkins, 1996a , 1996b ) and media communications (e.g.,  Hopkins & Kahani-Hopkins, 2004 ). Reicher and Hopkins ( 1996b , 2001 ) drew from

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Mitchell McSweeney, Georgia Teare, and Helen Liu

should be considered as an attempt to question ideas and actions of management, such as entrepreneurship, gender inequality in the workplace, staff structure, leadership, and commercialism, therefore allowing researchers and organizational staff to “actively and subversively intervene in managerial

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Erin Kraft, Diane M. Culver, and Cari Din

Luque , M.S. , Abdelzaher , D. , & Heim , W. ( 2015 ). Developing women leaders through entrepreneurship education and training . Academy of Management Perspectives, 29 ( 2 ), 250 – 270 . doi:10.5465/amp.2012.0169 10.5465/amp.2012.0169 Burton , L.J. ( 2015 ). Underrepresentation of women

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Yuhei Inoue, Mikihiro Sato, and Kevin Filo

the goal of optimizing consumer and employee well-being into the core of their operations. References Alkire , L. , Mooney , C. , Gur , F.A. , Kabadayi , S. , Renko , M. , & Vink , J. ( 2019 ). Transformative service research, service design, and social entrepreneurship: An

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Arda Alan Işık and Louis Moustakas

. Louis Moustakas is currently a Researcher and Lecturer at the Institute of European Sport Development and Leisure Studies of the German Sport University. There, his research focuses on social cohesion, sport policy, sport for development, as well as entrepreneurship in sport. References Altunsöz , I

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Madison Ardizzi, Brian Wilson, Lyndsay Hayhurst, and Janet Otte

social entrepreneurship and Sport, Gender and Development in Uganda . Gender, Place & Culture, 21 ( 3 ), 297 – 315 . 10.1080/0966369X.2013.802674 Hayhurst , L.M.C. ( 2014b ). Using postcolonial feminism to investigate cultural difference and neoliberalism in sport, gender and development

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Marlene A. Dixon, B. Christine Green, Arden Anderson, and Peter Evans

be a social entrepreneur? Starting out, scaling up and staying committed . In J. Hamschmidt & M. Pirson (Eds.), Case studies in social entrepreneurship and sustainability (pp.  31 – 42 ). London, UK : Taylor & Francis . Gowthorp , L. , Toohey , K. , & Skinner , J. ( 2017

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Daniel Yang and Kathy Babiak

. Academy of Management Annals, 5 ( 1 ), 317 – 371 . doi:10.5465/19416520.2011.590299 10.5465/19416520.2011.590299 Greenwood , R. , & Suddaby , R. ( 2006 ). Institutional entrepreneurship in mature fields: The big five accounting firms . Academy of Management Journal, 49 ( 1 ), 27 – 48 . doi:10

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Kathryn L. Heinze and Di Lu

entrepreneurship in mature fields: The big five accounting firms . Academy of Management Journal, 49 ( 1 ), 27 – 48 . doi:10.5465/AMJ.2006.20785498 10.5465/amj.2006.20785498 Guskiewicz , K.M. , Marshall , S.W. , Bailes , J. , McCrea , M. , Cantu , R.C. , Randolph , C. , … Jordan , B.D. ( 2005

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Katie E. Misener, Kathy Babiak, Gareth Jones, and Iain Lindsey

: Lawrence et al., 2009 ; institutional entrepreneurship: Hardy & Maguire, 2008 ), the full breadth of this literature continues to inform research on IORs ( Barringer & Harrison, 2000 ). Much of the IOR literature drawing on institutional theory in amateur sport has focused on institutional change