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Michael McDougall, Noora Ronkainen, David Richardson, Martin Littlewood, and Mark Nesti

said “well I knew if I said anything, I wouldn’t get to play.” So, we were starting this guy, a star player, in every game and we’re thinking “why’s he not playing properly? Why is his head going down?” Well, he’s playing with a serious injury and he didn’t feel he could tell the coaches before the

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Terry Eddy, B. Colin Cork, Katie Lebel, and Erin Howie Hickey

media can be used to leverage these connections ( Cortsen, 2013 ). As mentioned previously, athlete brands tend to be particularly powerful, so it is unsurprising that, in research on the English Premier League, star players were present in roughly one third of clubs’ total posts ( Anagnostopoulos et

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Andy Gillham and Craig Stone

from an abundance of caution in that 8 of the 16 participants have been “starters” for at least 2 years in the NFL, with one being a 6-year starter, six participants having played in a Super Bowl, two participants having been All-Star players, and one player having earned the highest accolade by being

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh, and John Nadeau

. However, the sport attitude associated with this exchange may also be mediated by information from other sources, such as peer networks or mediated communications or even the presence of a star player on the club. This informs that a fan’s attitude toward a sport club is influenced in a multivariate way

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Joon Ho Lim, Leigh Anne Donovan, Peter Kaufman, and Chiharu Ishida

is more important for the high-salary group of football players. Athletes who have higher salaries are more likely to be star players, and thus, their social media activities are more likely to receive considerable attention from social media users and the media. Therefore, being arrogant on social

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Chad Seifried, Tiffany E. Demiris, and Jeffrey Petersen

several notable Southern Methodist teams who featured star players like Doak Walker. 73 Baylor University and the Baylor Stadium Corporation officially signed a contract for the building of a new 41,000-seat steel and reinforced concrete stadium to be known as Baylor Stadium on April 4, 1949. The site of

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Jack Thomas Sugden, Daryl Adair, Nico Schulenkorf, and Stephen Frawley

Football Museum, I was struck by how many of the star players, past and present, were iTaukei rather than Indo-Fijian. When I attended soccer matches, the music and food were Indian, the crowd overwhelming Indo-Fijian, and the language on the field of play was Hindi (confirmed for me by a spectator). Thus

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Steven Salaga, Scott Tainsky, and Michael Mondello

such as potential waning interest among fans of lower quality franchises. This is particularly relevant in the field of sport management, where long-term contracts apply not only to star players, but also media partners, advertisers, and sponsors. Access to new revenues garnered via sports gambling

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Yonghwan Chang, Daniel L. Wann, and Yuhei Inoue

relevant to the Yankees stored in fans’ memory to automatically become activated (e.g., winning records, star players, or their past spectating experiences). These nodes are pieces of information connected through associative links, and each node is a potential source of activation for all associated nodes

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Craig Hyatt, Shannon Kerwin, Larena Hoeber, and Katherine Sveinson

daughters who are now teenagers. Her youngest daughter played competitive youth basketball and learned to love the game, eventually becoming a fan of both the Toronto Raptors (originally out of appreciation for their star at the time, Chris Bosh), and the Golden State Warriors and their star player, Steph