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Terry Eddy, B. Colin Cork, Katie Lebel, and Erin Howie Hickey

media can be used to leverage these connections ( Cortsen, 2013 ). As mentioned previously, athlete brands tend to be particularly powerful, so it is unsurprising that, in research on the English Premier League, star players were present in roughly one third of clubs’ total posts ( Anagnostopoulos et

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Chad Seifried, Tiffany E. Demiris, and Jeffrey Petersen

several notable Southern Methodist teams who featured star players like Doak Walker. 73 Baylor University and the Baylor Stadium Corporation officially signed a contract for the building of a new 41,000-seat steel and reinforced concrete stadium to be known as Baylor Stadium on April 4, 1949. The site of

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Cassidy Preston and Jessica Fraser-Thomas

larger aims: I need to know my players and put the right players on at the right times. For example, a player who has played a strong game and has done the little things well should be put on at the end of the game or in a key situation. Likewise, I need to sit a star player for not doing the little

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Andy Gillham and Craig Stone

from an abundance of caution in that 8 of the 16 participants have been “starters” for at least 2 years in the NFL, with one being a 6-year starter, six participants having played in a Super Bowl, two participants having been All-Star players, and one player having earned the highest accolade by being

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Jack Thomas Sugden, Daryl Adair, Nico Schulenkorf, and Stephen Frawley

Football Museum, I was struck by how many of the star players, past and present, were iTaukei rather than Indo-Fijian. When I attended soccer matches, the music and food were Indian, the crowd overwhelming Indo-Fijian, and the language on the field of play was Hindi (confirmed for me by a spectator). Thus

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Anton Behrens, Yanxiang Yang, and Sebastian Uhrich

preference for star players and also favor teams with compatriot players on the roster ( Chen, 2012 ). The role of language skills is another aspect that requires further academic inquiry because language is crucial in international brand positioning efforts. We used English in our PFBP experimental group

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Michael McDougall, Noora Ronkainen, David Richardson, Martin Littlewood, and Mark Nesti

said “well I knew if I said anything, I wouldn’t get to play.” So, we were starting this guy, a star player, in every game and we’re thinking “why’s he not playing properly? Why is his head going down?” Well, he’s playing with a serious injury and he didn’t feel he could tell the coaches before the

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Joon Ho Lim, Leigh Anne Donovan, Peter Kaufman, and Chiharu Ishida

is more important for the high-salary group of football players. Athletes who have higher salaries are more likely to be star players, and thus, their social media activities are more likely to receive considerable attention from social media users and the media. Therefore, being arrogant on social

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Steven Salaga, Scott Tainsky, and Michael Mondello

such as potential waning interest among fans of lower quality franchises. This is particularly relevant in the field of sport management, where long-term contracts apply not only to star players, but also media partners, advertisers, and sponsors. Access to new revenues garnered via sports gambling

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Jeffrey Cisyk and Pascal Courty

attendance—with an interest in consumer characteristics that help refine market segmentation ( Lera-López & Rapún-Gárate, 2007 ); (b) the features of sports events—such as new stadium features or star players—that define the product offered ( Fullerton & Merz, 2008 ); and (c) how marketing instruments