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Gareth J. Jones, Elizabeth Taylor, Christine Wegner, Colin Lopez, Heather Kennedy, and Anthony Pizzo

, and Bloomberg ( 2014 ) noted how nonprofits in other sectors have turned to fees for service, corporate advertisement contracts, and product sales to make up revenue in increasingly market-based environments. Although championed as necessary by-products of social innovation and entrepreneurship, these

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Kirstin Hallmann, Anita Zehrer, Sheranne Fairley, and Lea Rossi

Organizations, 26 ( 3 ), 801 – 822 . doi:10.1007/s11266-014-9462-1 10.1007/s11266-014-9462-1 Kwon , S.-W. , Heflin , C. , & Ruef , M. ( 2006 ). Community social capital and entrepreneurship . American Sociological Review, 78 ( 6 ), 980 – 1008 . doi:10.1177/0003122413506440 10

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Holly Thorpe and Megan Chawansky

Effect’ and martial arts: Social entrepreneurship and sport, gender and development in Uganda . Gender, Place and Culture, 21 ( 3 ), 297 – 315 . doi:10.1080/0966369X.2013.802674 10.1080/0966369X.2013.802674 Hillyer , S.J. ( 2010 ). Women's softball in Iran: An autoethnographic journey (PhD

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Anthony D. Pizzo, Bradley J. Baker, Gareth J. Jones, and Daniel C. Funk

sportification of society: Defining e-sports through a polymorphic view on sport . Sport Management Review, 21 ( 1 ), 21 – 24 . doi:10.1016/j.smr.2017.07.002 10.1016/j.smr.2017.07.002 Hemme , F. , Morais , D.G. , Bowers , M.T. , & Todd , J.S. ( 2017 ). Extending sport-based entrepreneurship theory

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NaRi Shin and Jon Welty Peachey

). Washington D.C.: The World Bank . Hayhurst , L.M.C. ( 2014 ). The “Girl Effect” and martial arts: Social entrepreneurship and sport, gender and development in Uganda . Gender, Place & Culture, 21 ( 3 ), 297 – 315 . doi:10.1080/0966369X.2013.802674. 10.1080/0966369X.2013.802674 Hirst , P. , Thompson

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Kevin Filo, David Fechner, and Yuhei Inoue

://www.runnersworld.com/news/a20809759/charity-running-more-competitive-than-ever/ Hemme , F. , Morais , D.G. , Bowers , M.T. , & Todd , J.S. ( 2017 ). Extending sport-based entrepreneurship theory through phenomenological inquiry . Sport Management Review, 20 ( 1 ), 92 – 104 . doi:10.1016/j.smr.2016.07.005 10.1016/j

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Markus Buser, Herbert Woratschek, Geoff Dickson, and Jan Schönberner

Sport Management, 4 ( 4 ), 371 – 391 . https://doi.org/10.1080/24704067.2018.1477517 10.1080/24704067.2018.1477517 Robert , F. , Marques , P. , & Le Roy , F. ( 2009 ). Coopetition between SMEs: An empirical study of French professional football . International Journal of Entrepreneurship and

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Eleanor Crabill, Callie Maddox, and Adam Beissel

neoliberal feminist lens, Blanchard’s success reveals rhetoric of individuality and entrepreneurship that capitalizes on her physical and heterosexual gendered appeal. Through her social media presence, Blanchard has “shifted from worker to capitalist, which can be interpreted as the emergence of a

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Jared F.K. Monaghan and Claudio M. Rocha

. https://doi.org/10.1177/0047287516643415 10.1177/0047287516643415 Hall , C.M. ( 2006 ). Urban entrepreneurship, corporate interests and sports mega-events: The thin policies of competitiveness within the hard outcomes of neoliberalism . Sociological Review, 54 ( Suppl. 2 ), 59 – 70 . https

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Wendy O’Brien, Tracy Taylor, Clare Hanlon, and Kristine Toohey

’s leagues in the sports industry . Entrepreneurship Theory and Practice, 42 ( 1 ), 94 – 128 . https://doi.org/10.1177/1042258717732778 10.1177/1042258717732778 Miller , L. ( 2002 ). Belonging to country: A philosophical anthropology . Journal of Australian Studies, 27 ( 76 ), 215 – 223 . https