There is a significant need for identifying marketing techniques and strategies to enhance the career opportunities of the sport psychologist. Unfortunately, few sport psychologists have the entrepreneurial skills needed to reach alternative target markets. Professional service marketing can help the sport psychologist identify and develop strategies for employment and career opportunities. This paper examines current issues concerning the sport psychology profession, the role of marketing in professional service organizations, and a six-step marketing procedure for creating a professional marketing plan for the sport psychologist. The six steps of the marketing process include (a) situational analysis, (b) identification of service availability, (c) market assessment, (d) identification of decision-making roles, (e) marketing plan, and (f) evaluation process.
Charmaine DeFrancesco and Joseph J. Cronin
Patrick H.F. Baillie and Steven J. Danish
Transition out of a career in sports has been suggested as being a difficult and disruptive process for many athletes. An early and enduring identification, familiarity, and preference for the role of athlete may cause its loss to be a significant stressor for the elite, Olympic, or professional athlete. The purpose of this paper is to describe the various aspects of the career transition process in sports, beginning with early identification with the role of athlete and continuing through retirement from active participation in competitive sports. Athletes are often poorly prepared for the off-time event of leaving sports, and traditional theories of retirement may not be suitable. People associated with athletes (coaches, peers, management, family members, and sport psychologists) and athletes themselves need to be aware of the potential for difficulty during their career transition.
Matthew Katz, Aaron C. Mansfield and B. David Tyler
team identification ( Wann & Branscombe, 1993 ), which developed into one of the most widely studied phenomena within sport ( James, Delia, & Wann, 2019 ). Most team identification researchers focus on the consequences of individuals’ identification with sport teams, emphasizing consumer behaviors such
Taylor K. Wise
/Intervention for Athletes with Eating Disorders (27) 2. Theme B: ED/Multidisciplinary Sports Medicine Treatment Team (25) 3. Theme C: Health/Safety Recognition Introduction (23) 4. Theme D: Prevention of Disordered Eating in Athletics (18) 5. Theme E: Identification: Signs/Symptoms/Behaviors (18) 6. Theme F
Susan A. Jackson and Robert C. Eklund
The Flow State Scale-2 (FSS-2) and Dispositional Flow Scale-2 (DFS-2) are presented as two self-report instruments designed to assess flow experiences in physical activity. Item modifications were made to the original versions of these scales in order to improve the measurement of some of the flow dimensions. Confirmatory factor analyses of an item identification and a cross-validation sample demonstrated a good fit of the new scales. There was support for both a 9-first-order factor model and a higher order model with a global flow factor. The item identification sample yielded mean item loadings on the first-order factor of .78 for the FSS-2 and .77 for the DFS-2. Reliability estimates ranged from .80 to .90 for the FSS-2, and .81 to .90 for the DFS-2. In the cross-validation sample, mean item loadings on the first-order factor were .80 for the FSS-2, and .73 for the DFS-2. Reliability estimates ranged between .80 to .92 for the FSS-2 and .78 to .86 for the DFS-2. The scales are presented as ways of assessing flow experienced within a particular event (FSS-2) or the frequency of flow experiences in chosen physical activity in general (DFS-2).
Susan S. Levy
Using a qualitative design, the purpose of this study was to investigate the personal meaning of competition to the female mountain bike racer. Interviews were conducted with nine female mountain bike racers of varying levels of experience, and were designed to elicit information relevant to the athlete’s understanding of her experience of competition, as well as, the personal meaning she attached to that experience. The codification of participant responses resulted in the identification of eight main themes including self-fulfillment, perceived competence, social support and camaraderie, health and fitness, joy of the experience, focus and self-control, external benefits derived from racing, and goal-direction. The findings of the study were, in general, supportive of the components of meaning posited by Personal Investment Theory (Maehr & Braskamp, 1986). Practical implications from this study include developing strategies for increasing the meaningfulness of the competitive experience for females in order to promote participation in physical activity.
Timothy J. Bungum and Murray Vincent
Purposes of this study included the identification of physical activity (PA) levels, and the types of activity, as well as the determination of racial differences in these factors between African-American (AA) (n=626) and White (WH) (n=226) adolescent females.
PA was measured using a one week recall. Approximately 1/2 of WH and 1/3 of AA female adolescents were sufficiently physically active (Blair, 1992) to produce health benefits. Less than twenty-five percent of study participants met a newly established guideline addressing moderate to vigorous PA (Sallis & Patrick, 1994). Younger adolescents were more active than older adolescents.
Accounting for differences in age and socioeconomic status WH females were more active than AA females. African-American and WH females participated in similar types of activity. Walking was the most frequently cited mode of activity.
The objective of this article is to reply to Dr. Albert Ellis’s application of his rational emotive behavioral therapy (REBT) paradigm to the issue of exercise and sport avoidance. This article begins with a consideration of why people avoid exercise and sport participation and an identification of what needs to be modified for people to initiate and adhere to exercise and sport programs. Then, in reponse to Dr. Ellis’s discussion, some of the key elements of his proposed program are reviewed. Additionally, some of his techniques are reinterpreted in a manner with which exercise/sport psychologists may be more familiar. Also, some suggestions are offered to enhance the impact of REBT to exercise and sport avoidance.
Camilla J. Knight and Nicholas L. Holt
The purposes of this study were to identify the strategies parents use to be able to support their children’s involvement in competitive tennis and identify additional assistance parents require to better facilitate their children’s involvement in tennis. Interviews were conducted with 41 parents of junior players in the United States. Data analysis led to the identification of 4 strategies parents used to be able to support to their children: spouses working together, interacting with other parents, selecting an appropriate coach, and researching information. Five areas where parents required additional assistance were also identified. These were understanding and negotiating player progression, education on behaving and encouraging players at tournaments, evaluating and selecting coaches, identifying and accessing financial support, and managing and maintaining schooling. These findings indicated that parents “surrounded themselves with support” to facilitate their children’s involvement in tennis but required additional information regarding specific aspects of tennis parenting.
Erich J. Petushek, Edward T. Cokely, Paul Ward and Gregory D. Myer
Instrument-based biomechanical movement analysis is an effective injury screening method but relies on expensive equipment and time-consuming analysis. Screening methods that rely on visual inspection and perceptual skill for prognosticating injury risk provide an alternative approach that can significantly reduce cost and time. However, substantial individual differences exist in skill when estimating injury risk performance via observation. The underlying perceptual-cognitive mechanisms of injury risk identification were explored to better understand the nature of this skill and provide a foundation for improving performance. Quantitative structural and process modeling of risk estimation indicated that superior performance was largely mediated by specific strategies and skills (e.g., irrelevant information reduction), and independent of domain-general cognitive abilities (e.g., mental rotation, general decision skill). These cognitive models suggest that injury prediction expertise (i.e., ACL-IQ) is a trainable skill, and provide a foundation for future research and applications in training, decision support, and ultimately clinical screening investigations.