Search Results

You are looking at 1 - 1 of 1 items for :

  • "Dirichlet" x
  • Sport Business and Sport Management x
  • Psychology and Behavior in Sport/Exercise x
  • Refine by Access: All Content x
Clear All
Restricted access

Hunter Fujak, Stephen Frawley, Heath McDonald, and Stephen Bush

leagues compete. This is achieved by adopting Ehrenberg’s ( 1971 ) well-established framework of buyer behavior within repeat-purchase markets, utilizing the negative binomial distribution (NBD) Dirichlet model of market analysis ( Bassi, 2011 ). The core research purpose therefore is to understand sport