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Motivation for Consumption of Collegiate Athletics Subscription Web Sites

Robin Hardin, Gi-Yong Koo, Brody Ruihley, Stephen W. Dittmore, and Michael McGreevey

The growth of the Web has had a tremendous impact on how information is disseminated and shared about sports. Research has shown that consumers use media to satisfy a variety of needs and desires, has examined online sport media consumption, and the use of online sport media. But there has been no examination of the motivating factors behind subscription based online media, in particular, paid content sites and message boards. This study explored the relationships of motives, perceived value, and hours in usage per week. Five motives were verified through a confirmatory factor analysis. An examination of the usage characteristics of the respondents demonstrates a loyal and active user. This is important for the site administrators in that the subscribers are using the site as a “go to” destination and not merely something to peruse during their leisure time. The site is acting as an entry point onto the Web.

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We Love You, We Hate You: Fan Twitter Response to Top College Football Recruits’ Decisions

Jason Stamm and Brandon Boatwright

Justin Flowe, a linebacker from Upland, California, who played his senior high school football season in the fall of 2019, had scholarship offers to attend and play college football at nearly any university of his choosing., the longest-running and largest subscription website dedicated

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In Search of a Five-Star: The Centrality of Body Discourses in the Scouting of High School Football Players

Derek M.D. Silva, Roy Bower, and William Cipolli III

available online at four sports media websites—,,, and—on a total of 1650 high school football athletes. These sports media websites were chosen because of their high website traffic according to Alexa website traffic analytics, as well as their explicit focus on

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“I Don’t Know How You Get Past That”: Racism and Stereotyping in College Football Recruiting Media

Adam Love, Sam Winemiller, Guy Harrison, and Jason Stamm

. Given the high stakes involved, college football recruiting generates substantial fan interest and media attention. In particular, online networks, such as and, have established success as media sources dedicated primarily to coverage of football recruiting. Such outlets operate

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#Trending in the Right Direction: A Case Study Analyzing Temple Football’s #SpringBall18 Campaign

Jimmy Sanderson, Sarah Stokowski, and Elizabeth Taylor

). What do’s 6th grade profiles mean for the recruiting industry? Retrieved from Smith , L.R. , & Smith , K. ( 2012 ). Identity in Twitter’s hashtag culture: A sport-media-consumption case

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Pipelines on the Gridiron: Player Backgrounds, Opportunity Structures and Racial Stratification in American College Football

Kyle Siler

dual-threat quarterbacks creates significant racial stacking within the position. Of the fifty top-ranked pro-style quarterbacks by as of December 21, 2015, thirty-nine (78%) were white, eight (16%) were black and three (6%) were Latino. In contrast, thirty-one (62%) of the top fifty dual

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Swag, Social Media, and the Rhetoric of Style in College Athletic-Recruitment Discourse

Luke Winslow, Blair Browning, and Andrew W. Ishak

, November 4 ). Wisconsin’s new alternative uniforms more than a fresh look . Rivals . Zimmerman , M. , Slater , K. , & Burch , L. ( 2021 ). Social media use in major sports . In G. Abeza , N. O