Hosting recurring sport events can be a solution for sustainable tourism development resulting in destination loyalty and higher place attachment levels. This study proposes active event sport tourists may include in their destination perceptions a number of destination and event attributes, given the direct association of the event with the place. The feasibility of the convergence of event and destination image attributes in one scale was explored and that scale’s influence on place attachment and on specific active sport tourists’ behaviors was examined. Data were collected from sport event tourist participants (n = 2,015) at a recurring marathon event via an online survey. Exploratory factor analysis confirmed the factor structure of destination image to include event characteristics. Regression analysis was used to test the impact of destination image factors on behavioral intentions and place attachment and supported the predictive validity of destination image factors. Implications for event and destination marketers are discussed.
Kyriaki Kaplanidou, Jeremy S. Jordan, Daniel Funk, and Lynn L. Ridinger
Richard J. Buning and Heather J. Gibson
Utilizing a social worlds perspective, the study examined active-sport-event travel career progression in the sport of cycling. Event travel careers are considered potentially lifelong patterns of travel to participate in events that evolve through stages with distinct behaviors and motivations. Quantitative methods were used to test tenets of an inductively derived model of the active-sport-event travel career for cyclists. An international sample of cyclists were surveyed online; N = 1,452 responded. Using general linear modeling, the results depicted an escalation in motivation related to intellectual, social, mastery competence, giving back, and competition against others with career progression. However, while travel behavior related to preferred events characteristics changed with career progression, preferred characteristics related to destinations and travel style remained relatively stagnant. Implications for destination and event management are discussed.
T. Christopher Greenwell, Jason M. Simmons, Meg Hancock, Megan Shreffler, and Dustin Thorn
. , & Gibson , H.J. ( 2010 ). Predicting behavioral intentions of active event sport tourists: The case of a small-scale recurring sports event . Journal of Sport & Tourism, 15 ( 2 ), 163 – 179 . doi:10.1080/14775085.2010.498261 10.1080/14775085.2010.498261 Keller , K. ( 2008 ). Strategic brand
Thomas J. Aicher, Richard J. Buning, and Brianna L. Newland
. Kaplanidou , K. , & Gibson , H.J. ( 2010 ). Predicting behavioral intentions of active event sport tourists: The case of a small-scale recurring sports event . Journal of Sport & Tourism, 15 ( 2 ), 163 – 179 . doi:10.1080/14775085.2010.498261 10.1080/14775085.2010.498261 Kaplanidou , K. , Jordan
Bradley J. Baker, Jeremy S. Jordan, and Daniel C. Funk
. doi:10.25300/MISQ/2017/41.2.06 10.25300/MISQ/2017/41.2.06 Jones , T.O. , & Sasser , W.E. ( 1995 ). Why satisfied customers defect . Harvard Business Review, 73 ( 6 ), 88 – 99 . Kaplanidou , K. , & Gibson , H.J. ( 2010 ). Predicting behavioral intentions of active event sport tourists
Vassilios Ziakas, Christine Lundberg, and Giorgos Sakkas
.1080/02642069.2016.1255730 IMDB . ( 2020 ). Retrieved from www.imdb.com/title/tt0095250 Kapferer , B. ( 1991 ). A celebration of demons: Exorcism and the aesthetics of healing in Sri Lanka ( 2nd ed. ). Oxford : Berg . Kaplanidou , K. , & Gibson , H. ( 2010 ). Predicting behavioral intentions of active event sport