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Stirling Sharpe, Charles Mountifield, and Kevin Filo

media content has been driven by altruism, with little to no focus on the commercial aspects of sport. Of course, one could argue that there is likely to be a positive brand association derived from the altruistic posts highlighted above that can translate to longer-term commercial benefits. The

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Pamela Wicker and Paul Downward

add to well-being ( Wilson, 2012 ). Well-being effects can also occur from the development of new contacts and the development or rebuilding of employment skills ( Meier & Stutzer, 2008 ). Exercising altruism has been identified as another possible mechanism ( Becchetti et al., 2008 ; Binder

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Molly Hayes Sauder, Donna C. Grove, and Dexter Davis

explored volunteer motivations at Super Bowl LI specifically in a sample of sport management students and found that professional development and altruism were important motivating factors for this group. According to Ledford et al., upper-level students (i.e., juniors and seniors) were more motivated by

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Megan B. Shreffler, Adam R. Cocco, Regina G. Presley, and Chelsea C. Police

current events. For instance, in a sport ethics class in which students are expected to understand different ethical theories (e.g., egoism, altruism, utilitarianism) surface approaches to learning this content would rely simply on memorization of definitions for each of the theories. To encourage deep

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Pamela C. Laucella

Arthur Ashe made history as the first Black man to win a Grand Slam title in professional tennis. More important than Ashe’s 33 singles titles, however, was his commitment to education and social justice. As only the second prominent professional athlete to publicly admit having HIV (after professional basketball player “Magic” Johnson), Ashe’s indefatigable strength of spirit endured despite the forced disclosure. This research investigates how newspaper journalists portrayed Ashe, USA Today, and AIDS. The sample of 76 articles came from newspapers from 6 major markets nationwide and 1 regional market. The study reveals the complexities of ethical decision making for journalists in their coverage of privacy and health issues. Although there was ambivalence in journalists’ coverage of USA Today and its pursuit of Ashe, journalists collectively praised his character and commitment to humanity. Journalists framed Ashe as a victim, pioneer, role model, and hero by stressing his altruism, activism, and spirit.

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Kevin Filo, David Fechner, and Yuhei Inoue

 al., 2010 ). Nonetheless, tax incentives may be more impactful among CSE donors, as this may represent one of the few tangible benefits that donors can receive in this context. Fourth, altruism reflects donations as a means to achieve outcomes and positive impact for the charitable organization ( Bekkers

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Susan P. Mullane

understanding of how morality and moral behavior are related. Chapter 4, “Becoming an Ethical Sport Manager,” covers teleological and deontological theories of ethics and provides a comprehensive explanation of specific theories under each category, for example, egoism, altruism, utilitarianism, and virtue

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Adam Love and Seungmo Kim

, 1996 ) have suggested several taxonomies of OCB. The two-factor model, proposed by Smith et al. ( 1983 ), was the first to measure the concept of OCB types. The model consisted of two dimensions of OCB: altruism and generalized compliance. Altruism represents behaviors that help other members of an

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Kim Bissell, Andrew C. Billings, and Bumsoo Park

, C.D. , Ahmad , N. , Lishner , D.A. , Tsang , J. , Snyder , C.R. , & Lopez , S.J. ( 2002 ). Empathy and altruism . In S. Lopez & C.R. Synder (Eds.), The Oxford handbook of hypo-egoic phenomena ( 2nd ed. , pp.  161 – 174 ). Oxford . Batson , C.D. , Polycarpou , M.C. , Harmon

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Samuel López-Carril and Christos Anagnostopoulos

if necessary at all), this altruistic behavior can be capitalized upon in the future through well-thought-out follow-up CSR initiatives. b. If altruism is extremely difficult during such moments, creating a new generation of fans by steering all CSR initiatives toward them and generating social media