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The Kraken Awakens: Exploring the Digital Launch of a New Sport Team Brand During a Global Pandemic

Cole G. Armstrong, Melissa Davies, Matthew Blaszka, and Ann Pegoraro

interest. Also, as Seattle Times author Gene Balk ( 2017 ) noted, Alaskans relocate to Seattle and surrounding King County at a higher rate than another state. Across the rest of the United States, interest in the Kraken release was evident among individuals in other NHL markets but did not appear

Cover International Journal of Sport Communication

In International Journal of Sport Communication Volume 16 (2023): Issue 4 (Dec 2023)